Kaitlyn Cheung Email & Phone Number

San Francisco Bay Area

- Write and publish compelling though leadership pieces quarterly about wellness, AI, Gen Alpha, etc. - Develop integrated cross-channel strategies that drive activation of full funnel marketing campaigns - Uncover big bets and business opportunities surrounding tentpole events that drive sales growthClients: Kenvue (formerly Johnson & Johnson) CPG.

San Francisco, California, United States

- Identify and build target audiences, test their viability, and provide actionable insights for media implementation - Conduct qualitative and quantitative research to present industry trends and POVs to clients and internal teams - Enter industry pitch competitions to gain valuable experience and improve skills as a strategist Clients: Johnson & Johnson.

Los Angeles, California, United States

- Lead the media recommendation process from RFP creation to the client presentation- Leverage Simmons, Comscore, and brand desktop research to uncover insights and develop thoughtful, creative media strategy reflecting the brands' ethos - Garner key data points from campaign results to create a cohesive game plan for future optimizations- Guide two.

Greater Los Angeles Area

- Support new business pitching by conducting MRI-Simmons and culture research to ideate big bets for media activations that showcase our differentiated media capabilities - Fully carry out media plans including the booking of media across all channels (OOH, Linear TV, Social, Audio, Print, Digital), trafficking campaigns, reporting, and managing media.

Greater Los Angeles Area

- Conduct global market research in the beauty and wellness spaces, analyzing potential customer affinities, language barriers, and cultural lifestyle differences for potential global business expansion- Collaborate across merchandising teams to guide product selection of future subscription boxes by conducting qualitative and quantitative research

- Track new member profiles to better understand their preferences and assist in the curation of business opportunities - Analyze high subscription cancellation periods by correlating them with company promotions across digital and social media channels to create hypothesis and improve loyalty

Greater Los Angeles Area

- Input code and strategically created questions for surveys to test over 200 potential box products a week. These results played a influential role in determining what products ended up in each box.- Created an ongoing A/B test plan to increase survey response rates, consisting of copy changes, varying send times and subject lines, and substituting a.

- Correct and proofread financial accounting students’ assignments- Ensure that all students are on pace and understanding the concepts- Establish performance expectations on all financial accounting work

-Prepare and execute the layout of NCAA Division I athletic events -Assist in various capacities at NCAA athletic games to ensure compliance with NCAA rules-Aid athletic officials and special needs visitors to ensure a quality experience-Oversee staff in a fast pace working environment and provide direction as well as aid when needed

Greater Los Angeles Area

-Lead the Varsity 2 boat to a 1st place finish for the Berg Cup and a 3rd place finish at the West Coast Conference-Developed extensive leadership skills, acting as a second coach on the water within the boat -Facilitated a competitive environment while being the motivator to teammates and strategist for races- Directed and carried out team drills and.

Bachelor Of Business Administration - Bba

Education record