Role Focus:Innovatively lead the creative vision for seasonal and holiday campaigns by conceptualizing designs across diverse marketing platforms, including site, email, display, social media, and printed direct mail.Responsibilities:• Drive the creation of mood boards, mockups, and comprehensive style guides, setting the standard for campaign visuals and effectively communicating overarching strategies.• Influence the aesthetic direction of major brand partnerships… Show more Role Focus:Innovatively lead the creative vision for seasonal and holiday campaigns by conceptualizing designs across diverse marketing platforms, including site, email, display, social media, and printed direct mail.Responsibilities:• Drive the creation of mood boards, mockups, and comprehensive style guides, setting the standard for campaign visuals and effectively communicating overarching strategies.• Influence the aesthetic direction of major brand partnerships, elevating creative outputs to resonate with target audiences.• Serve as a catalyst for team growth, fostering innovation, consistently elevating creative standards, and motivating colleagues to push creative boundaries.• Showcase mastery in typography and layout design, infusing projects with impactful visual storytelling.• Collaborate seamlessly with internal teams and external partners to ensure alignment on on-site campaign and brand creative for product launches and promotions, as well as product packaging and retail assets.• Art direction during on-site photoshoots, guiding the creation of compelling lifestyle imagery featuring models and products.• Mentor and guide a team of interns annually, providing them with comprehensive exposure to the dynamic landscape of the creative industry.Key Campaign:Spearheaded the conceptualization and execution of visuals for the Rose Festival campaign, resulting in a remarkable +53% increase in revenue (+$110K), an astounding +89% surge in units sold, and a total revenue of $316K. Show less

• Partner cross functional to help develop compelling creative strategies inline with brand and partner vision• Produce marketing emails, packaging designs, direct mailers, display banners, and site assets

• Demonstrate strong teamwork and collaboration skills while producing illustrated animations, layouts for marketing emails, and designs for 360° campaigns• Secured victory in the intern competition, showcasing strategic thinking and design expertise in optimizing brand identity

In 2017, Kate launched her e-commerce business where she sells handmade, custom artwork. She focuses her sales on Etsy and Amazon and utilizes social media to generate sales.

• Collaborated closely with the Director of Digital Marketing to create engaging social media posts• Develop logo designs and style guides, ensuring consistent branding across all college communications• Executed various small graphic projects, demonstrating versatility and attention to detail in design tasks

• Created layout designs for catalogs and photo books ensuring a cohesive and visually appealing presentation• Design promotional content to enhance brand visibility and engagement• Skillfully executed photo retouching to enhance the overall quality and aesthetics of visual materials• Helped with the logo design and branding for the launch of the company's new swimwear brand, Sumr-Somwhr