Kaitlyn G. Email & Phone Number

Irvine, California, Us

I develop multi-channel strategies (email, push, in-app) to onboard, engage, and retain customers after their first 30 days to increase product adoption. I also partner with product marketing to build customer knowledge of the suite of our product’s capabilities, with a focus on positioning, go-to-market plans, and sales enablement to drive adoption and grow demand of our products, while owning the CRM side of our marketing programs.

Irvine, California, Us

I primarily build and execute multichannel marketing campaigns to increase product adoption, from strategy to campaign analysis. I collaborate with many cross functional partners including creative, product, data science, engineering, brand, and growth to deliver a personalized campaigns. I also measure, report, and analyze marketing campaign results and use insights to make recommendations for future testing to continually improve performance.

Madison, Nj, Us

I consult over 350 agents at Coldwell Banker to increase their production and build their marketing plan that aligns with their brand strategy. I coach on a wide range of topics, from digital marketing to business planning. Aside from coaching agents, I also work individually with the Realtors to strategically create content for their brand and marketing campaigns. In addition to helping agents with lead generation and digital marketing, I also assist the managing brokers with recruiting by creating presentations, developing content for marketing campaigns through email and social, and improve SEO.

Madison, Nj, Us

I work with real estate agents to show key marketing tactics to grow their business and enhance their real estate listings. Marketing includes listing presentations, market analysis reports, print marketing, websites, strategic prospecting plans, and social media strategy. I also hold classes and workshops for agents to learn best practices, like running Facebook ads or creating their websites. These tactics allow for lead generation with the agents in the office. I assist agents with inbound marketing using a variety of marketing tools. I also manage and design marketing efforts for the office's recruiting and social media. This also includes pioneering agent education for the office. We have seen over 150% growth and engagement and has led to an increase in recruiting leads. I truly enjoy creating content for social, email, and web marketing, as well as discovering the latest marketing trends.

As a continuation of last summer, I led a team of summer interns to research the AgTech space and how it can benefit the non-profit landscape in the North Bay. My team and I researched current and future innovations, AgTech start ups, and how these can be incorporated into a non-profit program. We conducted analysis of non-profit mentorship programs to begin a mentorship program focused on agriculture youth in Sonoma County. With Capra Company a start-up itself, I utilized my entrepreneurship experience to develop business and marketing plans while incorporating customer archetypes.

San Luis Obispo, Ca, Us

I researched corporate governance and board diversity within top companies for the economics department. I also aided the professor I work for with editing and programming papers using LaTeX software.

In Summer 2016, I conducted market research to gain insight on the function and layout of the non-profit industry to build a solid foundation for the Wild Goat non-profit. I also used this research to form relationships with local non-profits. Then I designed a business model canvas for the non-profit organization geared towards mentoring youth in the agriculture industry with my team.In Summer 2017, I lead the intern team to identify current and future innovation in the AgTech space. We are also continuing our research for the Wild Goat Foundation in order to further develop the non-profit.

San Luis Obispo, Ca, Us

Originally, I was hired on to work in the back of the house in inventory management and processing online orders. Then, I was promoted to customer service represented in both an online and retail setting. While in retail, I was charged with designing the retail space and inventory management. For online customer service, I communicated with customers through a variety of channels, including email, phone, and online chat. I also aided the web content department with designing product descriptions and writing blog posts. I was then promoted to customer service shift supervisor, where I continued my daily customer service representative business operations while also managing the CSR floor and screening online oders. I collaborated with my team to develop a training program for new employees and keep a proactive and encouraging environment on the CSR floor. While working with the manager and other shift supervisors, we constantly brought in new ideas to more efficiently run the store, make the retail space more exciting and fun, and maintain the best customer service.

Collaborated with the veterinarian, other interns, and various employees to develop and execute rehabilitation plans for a number or horses. These plans included multiple types of rehabilitation equipment like an aqua-tredmill, a eurowalker, a saltwater bath, and a vibration plate. During my experience, I learned new rehabilitation techniques while developing management and teamwork skills, all while providing excellent rehabilitation for sport horses.

Healdsdburg, Ca, Us

Assisted with many departments at the winery, including the cellar, human resources, marketing, operations, and the tasting room. In the tasting room, I gained white table cloth waitress experience in the restaurant, while also hostessing. In other areas of the winery, I participated in various business tasks to ensure efficiency within the winery.

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor'S Degree, Animal Sciences