Kaitlyn Larson Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

Workers' Compensation - Aviation

Atlanta, Georgia

Workers’ Compensation - Aviation

Greater Atlanta Area

Workers’ Compensation - Aviation

• Responsible for day-to-day account management for multiple clients serving the B2B healthcare market
• Drove project management for marketing collateral development, media relations/pitching and social media execution
• Collaborated with the account team, creative team and writing team to execute integrated communications projects
• Maintained strong relationships with online and print publication editors to facilitate advantageous placement of articles and releases for clients
• Facilitated content development including bylined articles, blogs, case studies and white papers
• Provided recommendations for content to include within client's marketing automation drip campaigns

Greater Atlanta Area

• Worked closely with account team to assure high quality and responsive service to clients
• Wrote, edited and distributed a wide variety of PR materials, including press releases and media alerts
• Built relationships with trade media and developed targeted pitches for clients and their end-users for proactive, reactive and editorial media opportunities
• Provided support for client projects, including ad campaigns, media planning, collateral, web sites and other initiatives
• Assisted with the planning, implementation and tracking of traditional and social media activities for clients

Greater Atlanta Area

• Assisted in media relations activities such as planning, pitching and press release development
• Tracked media coverage and trends
• Conducted research and analysis for client projects
• Participated in internal client brainstorming sessions
• Coordinated schedules, drafted client call agendas/recaps

Athens, Georgia Area

• Oversaw a small executive board which works directly with the Clarke County Mentor Program to recruit new mentors
• Planed mentor/mentee events and performed on-campus Mentor Training sessions
• Awarded a $600 grant to implement a sustainable community project in 2012

Athens, Georgia Area

• Supported the visibility of the institute with social media, growing fans and followers by more than 150 percent
• Improved performance of Wordpress website by adding calendar function and Multimedia page as well as creating content
• Organized and publicized Hispanic Heritage Month Activities and other institute or related community events
• Implemented a new Comprehensive Social Media Plan for the institute
• Created collateral items such as a fundraising brochure to garner donations to support the institute’s various initiatives
• Drafted emails using MailChimp to send to students, alumni and associated faculty

Athens, Georgia Area

• Executed and hosted a textbook buyback for an online textbook company with more than 200 customers each semester
• In Dec. 2012, was the leading Buyback Rep across the country with more than $10,000 of buybacks

Athens, Georgia Area

• Implemented a social media plan and Twitter account (@clarkecomentor) with frequent Tweets using HootSuite
• Participated on Communications Planning Committee and with special projects as requested

Athens, Georgia Area

• Developed and implemented the Scholastic Plan for a 200+ member chapter
• Guided an 18-member committee and counseled members with academic concerns
• Managed $1000 budget and planned the Scholarship Banquet
• Served on executive council board, participated in weekly exec meetings and presented updates during weekly chapter meetings

Alpharetta, Georgia

• Performed clinical and clerical tasks
• Assisted patient care during surgeries
• Sterilized instruments
• Developed x-rays
• Verified insurance benefits
• Communicated professionally with patients in person and through telephone interactions

Athens, Georgia Area

• Supported various projects to positively promote the city of Athens and the Chamber
• Raised awareness for the Athens Corn Maze, a member of the Chamber
• Assisted with the creation of a promotional video for Athens

Athens, GA

A.B.J., Public Relations, Summa Cum Laude, 3.92

Activities and Societies: Sigma Kappa Sorority, Order of Omega Honor Society, Alpha Lambda Delta, UGA Forever YoungMinor in Communications.

Communication Studies, 4.0

UGA á Paris Study Abroad Program