Kaitlyn Jakovcic Email & Phone Number

- Worked with Product Managers to develop service positioning and messaging for Analytics and AI/ML practices- Designed assets and crafted messaging for pitch decks, flyers, webpages, and additional sales collateral- Implemented content management best practices including redesigning sales enablement platform to drive asset usage and meet the needs of the sellers

- Created messaging for launch of new product- Established sales enablement materials for new product- Develop buyer personas, define buyer journey and supporting marketing collateral- Define and execute product specific marketing strategy- Supported company rebrand efforts- Led collaborations between sales, marketing, and product management during Go To Market efforts for new product

Managed and incubated new product over 15 months, Cenari launched in July 2022:- Assessed product market fit- Conducted extensive SME and customer interviews to define requirements- Evaluated what was needed for product launch- Managed and prioritized 18 month roadmap- Gather customer feedback, including management of technical advisory groups, and analyze alongside market trends and company strategy to direct roadmap

- Completed operation assessments - inclusive of financial analysis, best practice evaluation, and action plans to improve processes and generate efficiencies- Market and competitor intelligence gathering and analysis- Collaboration with international country leaders and company President to create global 5 year strategic plan and granular 1 year country specific plans with measurable goals (followed by execution tracking & plan maintenance, course correcting based on market and client dynamics- Development of Global Strategy Workshop (inclusive of best practices), delivered to 4 international executive teams

Greater Atlanta Area

-Recommend and participate in process improvement initiatives related to business unit objectives-Identify market trends and present reports on findings for executives-Support strategy planning process, including: monitoring and executing strategic initiatives, researching external drivers, and producing competitor intelligence reports-Customer experience strategies: charter development, technical tool procurement, and business adoption-Develop and implement national intern program involving 16 branch locations and supporting 60 mentors and supervisors

-Develop method for determining OSHA recordability for claims-Participate in claim reviews with clients-Support Account Executives

-Redesigned website for We Are Here project-Structured outreach program to universities in all 50 states-Responsible for communications via primary social media outlets

Duke University

-Utilize time management, organization, and communication skills while dedicating 25 hours a week to overseeing 23 officers and 150 active members in academic, philanthropic, and disciplinary activities-Collaborate with presidents of other sororities in weekly meetings to address risk management, philanthropic endeavors, and current issues and achievements within the Panhellenic community-Lead weekly chapter meetings as well as weekly officer meetings and communications with advisors

Duke University

-Supervised and coordinated all aspects of 5-day recruitment events with 437 potential new members-Organized recruitment teams for each day, interviewed 15 women and selected 6 as round chairs, and delegated round responsibilities-Established and followed timeline for pre-recruitment and post-recruitment responsibilities-Managed a budget of $1800 divided between each round to prepare room décor while also featuring the organizations core-values throughout the entire recruitment-Demonstrated effective organization, event planning, creativity, and communication skills

-Engage in weekly professional development seminars-Lead the development of Course Hero on campus through social media and networking-Spearhead marketing initiatives to increase use of Course Hero within various courses

West Chester, Pa

-Assisted with sales and marketing strategies for medical distributor-Cold-called potential clients and completed two press releases-Created marketing campaign for new product and lead project team throughout the launch of the product

Charlotte, Nc

-Social media point person-Updating promotions on property pages using Word Press-Providing creative and constructive feedback on marketing materials and initiatives-Collaborated with team members on move-in theme, implementation, and execution at the sites-Assisted with 8-week move-in email campaign for properties-Corresponding with advertising agency, fulfilling requests for various properties-Communication with property sales managers about promotions, and updating the corresponding property websites