Katie Harding Email and Phone Number

• SEO Strategy Development: Created and implemented on-page SEO strategies across a portfolio of B2B SaaS clients that align with buyer personas and content goals, including keyword research, content optimization, and competitive analysis.• Leadership, Training, and Mentorship: Provided training sessions and ongoing support to a team of 20 SEO Strategists and Specialists to enhance their understanding and application of SEO and CRO best practices.

• Oversaw and formulated all new SEO client strategy including 90-day and 12-month growth roadmaps• Determined strategic objectives (north star metrics) to drive revenue for each client's ideal customer persona• Conducted business and financial analysis, including forecasting, monitoring, and reporting• Lead content ideation, project management and optimization for all new SEO SaaS clients

• Lead a world-class team of 25+ SEO strategists in the execution of innovative campaigns for mid-level and enterprise SaaS companies.• Improved and approved strategies for SEO clients that resulted in the client’s exceeding their goals.• Helped develop and improve Directive's SEO product and deliverables to be the best in the market.

• Developed persona-based SEO strategies for mid-market and enterprise SaaS businesses• Owned all communication, goal setting, and management of 5 SEO clients• Crafted full-funnel content strategies to guide the user from brand awareness to conversion using pillar cluster topics• Implemented A/B conversion testing with Google Optimize to increase form fill conversions and drive more users into the sales pipeline

Responsible for the Digital Media Advertising program, including optimization of spend, agency direction and results for a startup pet food retailer.• Partnered with internal teams and external partners, providing project briefs needed to develop key marketing materials and components• Executed a SEO website migration to Salesforce Commerce Cloud and oversaw SEO execution resulting in an 60% YOY traffic increase• Analyzed and reported on content performance data to drive a 40% increase in YOY organic search revenue• Defined and reported on KPIs to internal partners and leadership team• Evaluated all channel mix, audience target, messaging and creative performance• Recommended new tests in channel mix, audience targeting, messaging and creative performance based on historical performance

Responsible for the Emazing Group’s digital marketing digital presence including: SEO, SEM, display ads, dynamic remarketing, Amazon marketing, and conversion optimization for 3 lifestyle ecommerce brands.• Developed digital strategies and key performance indicators for multiple online channels.• Managed $250k+ annual ads budget for Amazon Sponsored Ads while increasing revenue by 30%+ year over year• Optimized bidding and performance of 3 Google Ads accounts with spend of $350k/year• Expanded brand awareness and drove revenue on Amazon by creating a storefront home page that generated over 20% of channel income annually• Overhauled the Search Engine Optimization (SEO) for iHeartRaves, INTO THE AM, and EmazingLights achieving a 30% annual increase of organic search traffic and revenue• Delivered metrics reports on a weekly basis to support and improve internal processes and digital campaigns.• Developed and executed A/B tests to determine effectiveness of landing page design, content, and creative.• Analyzed and measured performance of user behavior on 3 eCommerce websites.• Identified new digital trends and opportunities.• Featured on the Shopify blog for SEO and Google Ads best practices and strategy.

Responsible for the implementation of digital incentives including SEO, lead generation, conversion rate optimization, and pay-per-click advertising across Adwords, Facebook, Amazon for 3 online retailers.• Managed and optimized the Emazing Group Amazon Sponsored ads account increasing revenue and conversion rates.• Increased the visibility of 3000 SKUs on Amazon.com while increasing conversion rates by as much as 58%.• Implemented an email marketing on-boarding and retention strategy using Mailchimp which resulted in increased brand loyalty, customer satisfaction, and revenue.• Monitor ShareASale Affiliate Advertising• SEO Development & strategy (aHrefs, Google Webmaster Tools)• Google Analytics• Heatmap Analytics• Social Media Advertising (Facebook, Pinterest, YouTube Advertising)• Copy Writing, Marketing Campaign tracking and analysis, Lead Generation, Remarketing, Content Marketing

Managed the marketing activities for an IT consulting firm specializing in the development of Microsoft products such as Office 365, SharePoint,Yammer, and cloud computing.• Developed UX and UI design for client websites and employee intranet portals.• Responsible for the design and user experience of Yammer applications developed by Xelleration.• Created and designed marketing materials including: email newsletters, social media content, webinars, infographics, printed flyers, and PowerPoint presentations. • Generated new leads, built brand awareness, and increased website traffic by 175% through strategic marketing campaigns utilizing email, webinars, social media, events, and press releases.• Managed Google AdWords, social media and SEO strategies for Xelleration.Specialties:UX & UI Design, Digital Marketing, Social Media Marketing, Email Marketing, Adobe Photoshop, Adobe Illustrator, Google+, Facebook, Twitter, YouTube, Google AdWords Certified, Google Analytics, MailChimp

Responsible for coordinating, developing and executing product launches, PPC, SEO, social media and email marketing incentives for an Inc 500 mobile accessories manufacturer. • Directed and optimized paid search and display advertising campaigns resulting in increased conversions and higher website visibility while reducing unnecessary costs. • Developed and executed 20 promotional giveaways on Facebook, Twitter, & Instagram that generated over 9,000 new email marketing leads and increased followers by 25%. • Improved Google, Bing and Yahoo search results through SEO optimization resulting in a significant increase in website traffic.• Managed online reputation and created content for Mophie's social media properties including: Twitter, Facebook, Instagram, Google+, Pinterest, and the SportMusicTech blog. • Established the Mophie Instagram account achieving 9,500+ followers in less than 6 months by promoting brand awareness and growing key brand influencers.Specialties:Google AdWords Certified, Digital Marketing, Email Marketing, Social Media Marketing, Facebook, Twitter, Instagram, YouTube, Google Analytics, Silverpop, Salesforce

• Prepared daily journal entries for Accounts Payable and Accounts Receivable. • Designed and implemented an electronic filing system with Excel for legal documents, invoices, accounting journals, and correspondence used by the entire accounting department.• Created and sent 100+ daily invoices to sunglass distributors.• Entered and reviewed batch entries for payment with Microsoft Dynamics.

Expanded brand awareness for an actions sports clothing company through strategic social media marketing using Facebook and Twitter.• Designed and created Powerpoint presentations describing Etnies' online marketing prescence for the CEO, marketing, and public relations departments. • Analyzed the effectiveness of online promotions and presence by identifying pictures and video of celebrities wearing company product. • Created and implemented a training manual for the proprietary Axapta inventory software for future interns.• Gathered customized shoe requirements from 50 celebrity brand influencers and created useable logo images in Adobe Photoshop for the R&D department.

• Scheduled, planned & created magic for guests’ resort get-aways as apart of Walt Disney's College Program. • Resolved guest issues, accommodated special requests, informed visitors about ticket options, and provided extensive knowledge to resort guests regarding the property. • Assured the safety and satisfaction of guests during the daily shows and processes throughout the resort in a team environment.