Initiated and led user research, interaction design, and rapid prototyping efforts for mobile and web platforms, delivering concept products and client projects with user-centered, impactful experiences.Directed remote design teams of 4, managing the full design process from ideation to delivery, completing projects within 2-3 week sprints.Conducted comprehensive user research and usability testing, presenting research-based design solutions that improved usability and stakeholder satisfaction.Projects:• BusyBee App (Concept Project): Designed a mobile app to help busy professionals manage schedules. User research and usability tests led to a 30% reduction in time spent scheduling.•143 Vinyl Website (Concept Project): Redesigned an arts & crafts e-commerce site, improving the global navigation and enhancing user experience, which led to a 20% improvement in user satisfaction.• Netflix Watch Party (Concept Project): Developed a social feature for Netflix’s mobile app, fostering user engagement through virtual watch parties, increasing user retention.• LusOasis Mobile Website (Client Project): Redesigned the mobile site with a new style guide and product packaging, enhancing usability and increasing mobile conversions by 15%.

Directed the firmwide social media strategy, increasing Gensler’s social following by 79% across LinkedIn and Instagram, and achieving a milestone of 100k followers on Instagram within six months while maintaining a 10% engagement rate.Developed and managed weekly and monthly content calendars aligned with the firm’s thought leadership initiatives, driving consistent engagement and increasing brand visibility across 50 global offices.Managed social media content for 50 offices worldwide, ensuring brand consistency and strategic alignment, which resulted in a 15% boost in likes, shares, and comments across regions.Led monthly marketing calls with over 100 members, providing strategic insights and fostering collaboration between regional marketing and PR teams, resulting in more cohesive global campaigns.Produced monthly social newsletters and performance reports, delivering actionable insights that improved engagement metrics by 12% and informed content optimization efforts.

Partnered with BMW to increase brand awareness, fostering online communities and driving a 20% increase in engagement across Instagram, Twitter, and Facebook.Developed and executed paid and organic social strategies, expanding campaign reach by 25% and boosting brand mentions by 15%.Led influencer partnerships, selecting influencers for BMW campaigns and driving a 17% increase in product purchases through influencer-driven conversions.Conceptualized and executed social campaigns, collaborating with cross-functional teams to ensure alignment with BMW’s brand objectives and emerging social trends.Enhanced community engagement, serving as the primary brand voice across BMW’s social channels, strengthening brand loyalty and improving audience sentiment.

Led the planning, creation, and execution of monthly paid and organic editorial calendars for brands like Aflac, Hulu, and HBO, resulting in a 30% increase in engagement and a 25% growth in followers on platforms like Facebook, Twitter, and Instagram.Orchestrated social media campaigns and influencer marketing strategies, aligning them with brand goals and driving a 20% increase in brand reach and a 15% lift in click-through rates (CTR).Researched and implemented emerging social media trends, improving brand relevance and audience engagement for key entertainment and CPG clients.Served as the voice of top brands on social channels, managing daily interactions and fostering stronger customer relationships through responsive messaging.Set and monitored KPIs, optimizing ad spend and targeting strategies, resulting in a 20% reduction in budget waste while achieving campaign objectives.

Expanded the audience pool by 25% for a large financial services client through strategic paid search and programmatic initiatives, boosting brand awareness.Optimized campaigns daily, resulting in a 15% lift in click-through rates (CTR) and a 20% decrease in cost-per-click (CPC), significantly enhancing ad performance.Managed a $500,000 media budget, ensuring efficient allocation and maximizing ROI across multiple high-impact campaigns.Delivered monthly and quarterly reports on campaign performance and industry trends, guiding strategic adjustments that improved client results.

Analyzed social media data for Oxygen Network and BravoTV, providing insights that contributed to a 15% increase in audience engagement across shows like Fix My Choir, Street Art Throwdown, The Real Housewives of Atlanta, and Vanderpump Rules.Conducted daily moderation and responsive messaging across Facebook, Twitter, and Instagram, increasing audience interaction by 20% through timely and strategic engagement.Organized editorial content calendars, ensuring the timely posting of over 100 pieces of content, improving consistency and visibility for client campaigns.Compiled competitor and weekly social sentiment reports for BravoTV, resulting in strategic adjustments that enhanced social sentiment by 12% within the campaign period.

Developed and implemented social media campaigns in collaboration with the marketing and public relations committee, resulting in a 25% increase in Twitter engagement and a 30% boost in Instagram traffic.Planned and executed the Future of Storytelling event, ensuring flawless operations and seamless coordination between guests and event staff.Led logistical planning and execution for the L’Oreal Women of Worth Gala, optimizing guest check-in flow and seating coordination, resulting in positive feedback from over 300 attendees.Enhanced company efficiency by managing executive schedules, organizing meetings, and coordinating travel arrangements, streamlining operations for the entire team.

Revamped social media strategy, driving a 41% increase in Pinterest engagement and a 20% boost in Twitter interaction, strengthening community engagement and brand presence.Led research efforts for the Live Grey Certification program, analyzing and developing certification processes to support the program’s successful launch.Facilitated cross-brand collaboration between Live Grey and Lululemon for the "Live Your Best Life" series, planning and executing events that enhanced brand alignment and audience engagement.

Developed over 15 PR pitches for beauty and hair care brands such as Philip Kingsley, Organix, Kiss My Face, and Ouidad, contributing to a 20% increase in media coverage during the campaign period.Sourced venues and managed budgets for 3 product launch events, ensuring successful execution while staying within a 10% margin of the allocated budget.Researched and proposed strategies to engage Millennial males with client hair care products, resulting in the adoption of a new marketing initiative targeting male consumers experiencing hair loss.

Led a research project analyzing millennial engagement trends on social media, leveraging real-time data to provide actionable insights that shaped client strategies.Managed the coordination and distribution of over 50 client press releases daily, ensuring timely and accurate communication while maintaining meticulous documentation.Collaborated with marketing to conceptualize and execute branding strategies, strengthening client brand positioning for major clients like Nestlé.