Kaitlyn Levy Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

- Led communications team that was responsible for delivering complex communications strategies to raise awareness and increase public sentiment towards national infrastructure project- Provided ongoing issues management and strategic counsel for high-risk/sensitive issues to business units across organization- Led corporate media relations and provided.

- Led the development and delivery of integrated corporate and regional communications & engagement strategies to reach a wide range of stakeholders

- Developed and implemented integrated communications strategies across a wide range of business units, such as transportation planning, sustainability and Reconciliation

Toronto, Canada Area

- Managed the communications and logistics for the organization's events portfolio, including community events, industry conferences, corporate events and sponsorships - Developed and implemented a wide range of communications programs that supported the organization's visibility strategy and corporate objectives- Oversaw the production and development of.

Toronto, Canada Area

- Led national marketing efforts for the agency, including launching new services, implementing social media strategy and expanding thought leadership platform- Oversaw business development opportunities across all practices – consumer, corporate and government – by managing cross-functional teams and procurement process- Developed communications materials.

Toronto, Canada Area

- Developed integrated program strategies for a wide range of clients, including: Dairy Farmers of Canada, CIL Paints, Adidas, Moët Hennessy- Led and executed earned media and paid media strategies for Dairy Farmers of Canada that saw a 20 per cent increase in year-over- year media impressions - Explored new brand territory for Dairy Farmers of Canada by.

Toronto, Canada Area

- Developed influencer relations strategy for McDonald’s and CIL Paints that resulted in unprecedented brand engagement, a 23 per cent sales increase and over 25 million media impressions- Managed Beaches International Jazz Festival account and led media relations that had the highest festival coverage in its history, with over 220 million media impressions

Toronto, Canada Area

• This competitive opportunity allowed me to manage and run my own campaign, while acting as the day-to-day account lead and gaining exposure to client contact. My accomplishments include:
• Leading a four-month proactive media relations campaign for the 27th annual Beaches International Jazz Festival (BIJF), Canada’s largest free jazz festival that draws over 900,000 each year.
• Exceeding over 150 million media impressions by securing competitive coverage, including broadcast segments on CTV Canada AM and CP24 Breakfast (exact calculations still to be determined).
• Strategically planning a campaign that increased both on-site media attendees at media conference and during event.
• Managing over 30 broadcast & print interviews with festival organizers and headlining artists.
• Successfully launching BIJF’s new programme offerings with positive coverage produced from top-tier outlets.

Toronto, Canada Area

• This opportunity was gained through the referral of my program coordinator and gave me the invaluable opportunity to work in the public relations industry while completing my degree. I was responsible for:
• Being proficient in Infomart, Media Relations Rating Points (MR2P), Heartbeat, CisionPoint platforms.
• Tracking, inputting and quantifying media impressions based on coverage and compiling monthly reports for corporate clients.
• Ensuring MR2P client cost per contact is less than $0.02 and quality score is at least 75 per cent.
• Always being up-to-date on news and current trends; conducting environmental scanning for issues management.

Whistler, BC

• Gained many skills and achieved many accomplishments through this highly competitive and comprehensive internship. My internship was split between assisting the Whistler Blackcomb public relations department and.
• Developing a media monitoring system to compile weekly media reports
• Compiling post-event reports to determine PR value
• Solely creating a communications plan for an upcoming launch
• Assisting in building social media influencer lists
• Creating a system to track media visits

Public Policy Analysis Certificate, Public Policy

Bachelor Of Public Relations, Public Relations

Advertising