Kaitlyn Levy Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Led communications team that was responsible for delivering complex communications strategies to raise awareness and increase public sentiment towards national infrastructure project- Provided ongoing issues management and strategic counsel for high-risk/sensitive issues to business units across organization- Led corporate media relations and provided spokesperson interview prep and key message training - Worked closely with senior leadership on overseeing operations, including business planning, budget management and reporting- Managed relationships with external stakeholders, such as industry peers, research partners, corporate sponsorships- Managed the organization’s public attitude research efforts to understand key issues and opportunities with target audiences- Represented organization at public engagement events, community consultations, and partner meetings

- Led the development and delivery of integrated corporate and regional communications & engagement strategies to reach a wide range of stakeholders

- Developed and implemented integrated communications strategies across a wide range of business units, such as transportation planning, sustainability and Reconciliation

Toronto, Canada Area

- Managed the communications and logistics for the organization's events portfolio, including community events, industry conferences, corporate events and sponsorships - Developed and implemented a wide range of communications programs that supported the organization's visibility strategy and corporate objectives- Oversaw the production and development of the organization's exhibit assets and managed vendor resources

Toronto, Canada Area

- Led national marketing efforts for the agency, including launching new services, implementing social media strategy and expanding thought leadership platform- Oversaw business development opportunities across all practices – consumer, corporate and government – by managing cross-functional teams and procurement process- Developed communications materials to support marketing efforts, including press releases, website content, internal communications, thought leadership, creative and video content

Toronto, Canada Area

- Developed integrated program strategies for a wide range of clients, including: Dairy Farmers of Canada, CIL Paints, Adidas, Moët Hennessy- Led and executed earned media and paid media strategies for Dairy Farmers of Canada that saw a 20 per cent increase in year-over- year media impressions - Explored new brand territory for Dairy Farmers of Canada by managing external brand partnerships and influencer relations

Toronto, Canada Area

- Developed influencer relations strategy for McDonald’s and CIL Paints that resulted in unprecedented brand engagement, a 23 per cent sales increase and over 25 million media impressions- Managed Beaches International Jazz Festival account and led media relations that had the highest festival coverage in its history, with over 220 million media impressions

Toronto, Canada Area

This competitive opportunity allowed me to manage and run my own campaign, while acting as the day-to-day account lead and gaining exposure to client contact. My accomplishments include:• Leading a four-month proactive media relations campaign for the 27th annual Beaches International Jazz Festival (BIJF), Canada’s largest free jazz festival that draws over 900,000 each year.• Exceeding over 150 million media impressions by securing competitive coverage, including broadcast segments on CTV Canada AM and CP24 Breakfast (exact calculations still to be determined).• Strategically planning a campaign that increased both on-site media attendees at media conference and during event. • Managing over 30 broadcast & print interviews with festival organizers and headlining artists. • Successfully launching BIJF’s new programme offerings with positive coverage produced from top-tier outlets.• Developing digital strategies for new business pitches in the consumer sector.

Toronto, Canada Area

This opportunity was gained through the referral of my program coordinator and gave me the invaluable opportunity to work in the public relations industry while completing my degree. I was responsible for:• Being proficient in Infomart, Media Relations Rating Points (MR2P), Heartbeat, CisionPoint platforms.• Tracking, inputting and quantifying media impressions based on coverage and compiling monthly reports for corporate clients. • Ensuring MR2P client cost per contact is less than $0.02 and quality score is at least 75 per cent.• Always being up-to-date on news and current trends; conducting environmental scanning for issues management.

Whistler, Bc

Gained many skills and achieved many accomplishments through this highly competitive and comprehensive internship. My internship was split between assisting the Whistler Blackcomb public relations department and working on Crankworx Whistler, the largest mountain biking event in North America. Some of my Whistler Blackcomb achievements include:• Developing a media monitoring system to compile weekly media reports• Compiling post-event reports to determine PR value• Solely creating a communications plan for an upcoming launch• Assisting in building social media influencer lists• Creating a system to track media visits • Ensuring that Whistler Blackcomb is in compliance with CASL • Writing first drafts of press releasesSome of my Crankworx achievements include:• Pitching event to endemic and non-endemic media that resulted in print, broadcast and online coverage • Assisting in compiling post-event reports that reflected a positive increase in coverage • Managing media accreditation for event to ensure that 350+ media were well-informed and had a positive experience • Planning and supporting a media tour in Vancouver with Crankworx athletes • Planning and hosting media dinners for endemic media • Facilitating social media pulling during live broadcasts of events • Media monitoring for both Crankworx Whistler and Crankworx Les 2 Alpes to calculate PR value

Public Policy Analysis Certificate, Public Policy

Bachelor Of Public Relations, Public Relations

Advertising