HelloWorld was acquired by Merkle in 2018 and rebranded in January 2020.- Responsible for the strategic oversight of existing loyalty programs across health, pharmaceutical, QSR, and CPG verticals.- Translate client's loyalty needs into a complete loyalty solution that includes program design, creative theme, reward recommendations, communications, insights, program roadmap, ongoing program strategy, and ROI evaluation.- Facilitate working sessions and lead development of strategic deliverables for solution designing engagements with clients.- Define KPIs to continuously measure, track, and optimize program performance.- Translate insights, in close collaboration with client management and analytics teams, into ongoing enhancements, new services, features, and optimizations to strengthen and improve programs.- Develop strategies and concepts for program overlays and enhancements that meet client objectives and drive the program forward.- Consult with the client and client management on program-specific strategic issues, industry best practices and loyalty trends.- Work collaboratively with a cross-functional team to maintain and enhance the program.- Develop new product solutions to support Strategic Consulting deliverables.

- Consult with our clients and the corresponding HelloWorld account teams to plan promotion marketing strategies and concepts- Provide strategic analysis for accounts up to $9M in bookings- Analyze and measure the effectiveness of programs (ROI, sales, and web metric analysis)- Provide marketing support and strategy to program executions- Develop industry research

- Manage the implementation of online promotions and social loyalty programs specifically for all brands under The Coca-Cola Company.- Project manage the concepting, development and execution of online sweepstakes, games, and reward programs to help my client connect directly with consumers.- Coordinate internal and external resources in order to manage the project plan and execute development of online websites.- Act as the primary day-to-day client liaison and advisor throughout the promotion execution lifecycle.- Manage the overall execution of multiple client specific programs where the program budgets are above $100K.

- Manage, develop, implement and optimize paid search campaigns for all Chrysler brands (both National and Regional accounts); Dodge, Ram, Jeep, Chrysler, FIAT, Certified Pre-Owned, and Fleet vehicles.- Manage diversified Paid Search accounts including Michigan Economic Development Corporation (Pure Michigan), Michigan Credit Union League, Colonial Williamsburg, and BASF Chemical Company.- Responsible for requesting avails, plan, purchase, negotiate rates and implement buys into internal systems for Chrysler, Jeep, Dodge, Ram, FIAT and BASF Chemical Company.- Manage campaigns from approval stage through purchase and optimization by communicating with sites and traffic teams to ensure seamless campaign launches.

- Manage Materials team of four individuals by ensuring team performance meets accuracy and productivity expectations for all projects.- Develop and maintain project scope for major company initiatives, identify project risks, keep project within budget, and coordinate creative from initial concept through release to vendor.- Work to eliminate 100% of any unplanned expenditures that affect the cost of goods by working with a cross-functional Operations team to deliver materials to specification, meeting quality standards and schedule requirements.- Research potential vendors for new print technology initiatives and marketing campaigns through seminars, vendor visits, and training through an established vendor evaluation process.- Project management of various print marketing pieces including direct mail, magazines, specialty marketing (kits, boxes and displays), loose sheet marketing, catalogs and web marketing.- Managed my team to over $450,000 in cost savings for print and web marketing sales collateral in 2010.

- Coordinate print materials for internal customers to be distributed nationwide.- In 2008, I worked with a cross-functional team to achieve $88,000 in Marketing sales collateral cost savings.- Promoted to Senior Print Production Coordinator in August 2007 from a junior level.