Strategic Direction: Identify risks and opportunities to develop products and internal processes and drive overall business growth. People Strategy: Establish processes and manage the people function including hiring, compensation, professional development, and annual review processes; identifying, filling, and bolstering key needs and roles across the organization.Organizational Alignment: Own key operational meetings including All Hands, quarterly OKRs, inter-departmental leadership; work with the CEO to define business priorities and with departments to establish and convey yearly and quarterly OKRs at the business unit and individual level. Track progress and adjust as needed. Ensure alignment across teams.

Seed stage web3 identity platform founded in 2022, with an initial valuation of $55M, named one of the most promising crypto companies of the year by Business Insider.

Team Leadership: Managing the team and resources of a $4.8M project by determining activities and resources impacting margins and scope, managing vendor relationships, and leading a team of 9 FTEs.Strategic Communication: Determine messaging and communications tactics for an $11M state COVID effort addressing vaccine hesitancy and distribution by leveraging various survey and reporting metrics to develop large-scale insight-based campaigns with a social media reach of over 123M and overall reach of over 27M.Relationship Management: Directly managing multiple client stakeholder relationships and overseeing client operations. Developed partnerships with organizations including the CDC and National Endowment for the Arts on behalf of the client resulting in production of joint events and initiatives with over 3K attendees across four events.

Industry and Competitor Analysis: Identified industry best practices in innovative organizational models that could be used to support a new entrant’s digital banking product. Analyzed competitors and trends for a Fortune 500 healthcare client and identified opportunities that were incorporated into a future state vision and roadmap.Cross-Functional Process Optimization: Identified operations improvements across business units of a leading health insurance company; engaged cross-functional stakeholders to align on a new SOW that reduced costs and increased customer satisfaction. Assessed vaccination processes across a vaccine hesitant state, piloted initiatives testing various demand-based strategies resulting in an over 1100% increase in vaccinations for a given site.

Internal strategy & performance improvement

Strategy: Conducted interviews and analysis to determine client needs and campaign goals. Consulted executives and stakeholders on definition of goals. Executed design and implementation of digital marketing and public relations initiatives to optimize performance and growth. Led firm’s first digital advertising campaign, driving online traffic through lead generation. Data Analytics: Assessed progress of all client projects and impact using various data gathering tools; analyzed trends and quality of media reaching target audience; data analysis informed strategic decision making. Project Management: Managed 5-6 retainer clients and consulted on short-term projects. Oversaw vendors and freelancers to ensure project goals and timelines were met and on budget. Prepared and presented quarterly reports to clients on campaign performance. Recalibrated campaign goals based on presented data and client feedback.

Strategic Communications: Developed data driven and goal-oriented digital and print strategies to amplify visibility and growth.

Participated in weekly personal advancement sessions through writing and group discussionProvided feedback to students on clarity and consistency of their papersAssisted students in developing topics, evaluating drafts and making decisions about formattingReceived level one certification from the College Reading and Learning AssociationActed as Peer Lead to facilitate group discussions and guide continued training activities

Compiled daily media coverage in a report to upper managementProcessed and recorded sample pull requests and returnsCreated and filed expense reports for upper management Compiled buy sheet information into store buy books for sales departmentScanned and coded brand coverage by print publications into the internal database

Fact checked articles to be published in Philadelphia Magazine, Philadelphia Wedding Magazine and Phillymag.comTranscribed interviews for staff writers and editorsWrote content for online and for Philadelphia Wedding Magazine "The List" sectionResearched content for potential articlesAssisted in preparation and execution of events including Philly Mag Shops and ThinkFest

Processed and recorded editorial pull requests and sample returnsAssisted with maintaining and updating media lists and other databasesMonitored and recorded online press placementsCommunicated with editors and stylists to coordinate sample pulls and returnsAssisted with event and fashion show production as well as various interdepartmental initiativesUpdated press contact list through the use of Cision PointComplied fashion show binders for PR DirectorCreated show rotation and model boards to be used backstage during fashion show

Tracked editorial coverage and industry related news in global and daily print publicationsConducted competitive research and analysisAssisted with planning and executing social media strategies and initiativesCreated monthly and quarterly reports to senior management on editorial coverage, events and department activitiesComplied fashion show binders for members of the communication department

Supervised up to 43 people working on the Clinique 3 Step Holiday production lineRan daily productivity reports and compile data in forecasting reportUpdated and added content to the Standard Operating Procedure