Product Marketing Specialist
Issy-Les-Moulineaux, Ile-De-France, Fr
Content Creation: Produced SEO-optimized content, including banners, social posts, articles, and client testimonials using SemrushWebsite Management: redesigned 20+ WordPress pages with daily content updates for R&D, ERC, REV, and 9 industry pagesClient Testimonials and Case Studies: Generated 26+ testimonials and case studies, showcasing them on the website and social mediaCompetitive Analysis: Conducted ongoing competitive analysis and stayed updated on industry newsEnhancing brand awareness through social media marketingSocial Media Management: Launched and managed US Instagram account, posted weekly on LinkedIn, Instagram, YouTube, and TwitterMarketing Collateral Creation: Created and improved marketing collateral, including 47 consultant bios and 216 sales one-pagers, and 52 industry & service one-pagersEmail Campaigns: Managed automated email campaigns through MarketoClient Event Support: Supported webinars for new servicesEvent Marketing: Designed event banners and PowerPoints for business expos and researched best vendor to order all event materials Proficient in various digital tools and platforms, including LinkedIn, Twitter, Salesforce, Google Analytics, Marketo, Box, and ASANAPodcast Launch: launched and managed "The Startup Growth Engine" podcast, featuring startup executives and promoting content on social mediaSaaS platform creation and launch: Revolutionized marketing strategies and crafted customer personas and designed impactful branding to resonate with the technical audience.- Spearheaded website development, ensuring a user-centric interface and customer journey mapping.- Orchestrated innovative social media campaigns and email marketing initiatives for engagement and lead generation.