Kaitlyn Thompson Email and Phone Number
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Kaitlyn Thompson is a VP, Global Brand Strategy Director at Energy BBDO. She possess expertise in social media, media relations, public relations, marketing, leadership and 10 more skills.
Energy Bbdo
View- Website:
- energybbdo.com
- Employees:
- 208
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Vp, Global Brand Strategy DirectorEnergy BbdoChicago, Il, Us
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Vp, Global Strategy DirectorEnergy Bbdo Jul 2021 - PresentBrown Forman Global Spirits & Wine (7 cross-category portfolios): Woodford Reserve Bourbon, Old Forester Bourbon Whiskey, Tequila Herradura, El Jimador Tequila, Sonoma-Cutrer Wine, Fords Gin, Gin MareDE&I Our Work Committee Lead: Co-Lead of Energy BBDO’s strategic center of excellence for creating more diverse, equitable and inclusive Work across the agency.
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Global Strategy DirectorEnergy Bbdo Oct 2019 - Jul 2021Brown Forman Global Spirits & Wine: Woodford Reserve Bourbon, Old Forester Bourbon Whiskey, Tequila Herradura, El Jimador Tequila, Sonoma-Cutrer WinesSilver, Jay Chiat Awards: Old Forester Bourbon in Brand Pivot Strategy
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Senior Brand StrategistEnergy Bbdo Dec 2018 - Oct 2019Greater Chicago AreaMolson Coors: Cape Line Sparkling Cocktails, MOVO wine spritzers, Redd's Apple Ale, Redd's Wicked Ale, New product innovationAdler PlanetariumNew Business
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Brand StrategistEnergy Bbdo Sep 2017 - Dec 2018Greater Chicago AreaBayer Global Healthcare: One A Day Vitamins, Flintstones Vitamins, Alka Seltzer Antacid, Alka Seltzer Plus Cold & FluNew Business
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Brand Strategy Consultant At Leo Burnett/Arc WorldwideLeo Burnett Jun 2017 - Sep 2017Greater Chicago AreaFull-time Strategy Consultant for Brand and Shopper Marketing held during "Summer Immersion Program" in my 2016-2017 Northwestern University Master's Program in Integrated Marketing Communications.Alcon Eyecare: Contact lenses & Eye dropsUnitedHealthcare: Virtual Visits -
Assistant Director, Marketing & CommunicationsNorthwestern University Sep 2014 - Sep 2016Evanston, IlDevelop, strategize and execute marketing and communications needs and initiatives for graduate journalism and integrated marketing communications programs in Northwestern's Medill School of Journalism, Media, Integrated Marketing Communications. • Medill Social Media Manager - increased engagement on Twitter @MedillSchool by 27 percent, increased Facebook followers by 25 percent, increased @MedillSchool Instagram followers to 1,000+. • Northwestern branding specialist and Medill liaison. • Medill Diversity Council member and "One Medill" Diversity Council initiative member. • Google Analytics specialist - certification in progress. -
Manager, Digital Content And Social MediaNorthwestern University Apr 2014 - Sep 2014Greater Chicago AreaManage digital content, social media and prospective student messaging for Medill's journalism and integrated marketing communications (IMC) programs. • Built marketing strategy using social media to increase engagement and applicants • Tracked social media referrals in Google Analytics, making Twitter the top referral source for www.medill.northwestern.edu
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Marketing, Media Relations And Community Outreach CoordinatorLifeline Of Ohio 2012 - 2014Columbus, Ohio AreaManaged DONATE LIFE media relations, minority outreach and social media for the organ and tissue donation organization in Columbus, Ohio.• 125 media placements during Donate Life Month in April; 500 total in 2013• Increased social media engagement by 35 percent as the Social Media Manager• Developed new website www.lifelineofohio.org and wrote more than 100 blog posts• Expanded $85,000 Columbus Crew partnership and Live On Ride On motorcycle organ and tissue donation outreach campaign• Created integrated social and print marketing campaign “Have you said yes to organ donation?” #SayYesOhio -
Apparel ManagerAnthropologie Apr 2012 - Nov 2012Columbus, Ohio Metropolitan Area• Planned and implemented in-store apparel & accessory merchandising plan optimized 5x a week to national & regional selling data and "Anthro" loyalty program regional analytics• Led weekly walk-throughs of the Columbus, OH with home office district leadership (based on Philadelphia, PA)• Hand-built bespoke displays to house merchandise in Columbus, OH store -
Marketing And Recruitment SpecialistZeta Tau Alpha 2011 - 2012Country-WideTraveled to 23 U.S. universities, more than 10,000 miles, and managing recruitment, risk reduction, chapter expansion, marketing, leadership training and education. -
Campus Sales ManagerUniversity Tees 2010 - 2011Chicago, IlFirst sales manager on campus and first to launch a viral Facebook campaign to produce more than $7,500 in sales in the first month; $42,000 in total. Acted as a consultant from June 2011 - June 2012. -
Freelance Tv Reporter And InternAbc-7 2008 - 2011Sarasota, Florida AreaPitched stories, interviewed subjects, wrote and taped own daily packages for live 6 and 11 p.m. newscasts.
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Editorial InternCrain'S Btob And Media Business Magazines Mar 2010 - Jun 2010Chicago, IlReporter with 12 published bylines and one three-page published feature in print and online for a business-to-business audience of 45,000. Specialized in online content and multimedia journalism.
Kaitlyn Thompson Skills
Kaitlyn Thompson Education Details
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Integrated Marketing Communications
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Double Minor Psychology & Religion, Integrated Marketing Communications Certificate
Frequently Asked Questions about Kaitlyn Thompson
What company does Kaitlyn Thompson work for?
Kaitlyn Thompson works for Energy Bbdo
What is Kaitlyn Thompson's role at the current company?
Kaitlyn Thompson's current role is VP, Global Brand Strategy Director.
What is Kaitlyn Thompson's email address?
Kaitlyn Thompson's email address is ka****@****ern.edu
What is Kaitlyn Thompson's direct phone number?
Kaitlyn Thompson's direct phone number is (847) 491*****
What schools did Kaitlyn Thompson attend?
Kaitlyn Thompson attended Northwestern University, Northwestern University.
What skills is Kaitlyn Thompson known for?
Kaitlyn Thompson has skills like Social Media, Media Relations, Public Relations, Marketing, Leadership, Community Outreach, Strategic Communications, Integrated Marketing, Recruiting, Marketing Strategy, Crisis Communications, Employee Training.
Who are Kaitlyn Thompson's colleagues?
Kaitlyn Thompson's colleagues are Mike Roe, Adeniyi Odukoya, Zé Baldin, Currey D., Ted Brewer, 李秋毅, Seth Deavila.
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