Kaitlyn Ross Email & Phone Number

Cary, Nc, Us

Tulsa, Ok, Us

Raving Fans is a freelance marketing firm that specializes in B2B marketing strategy and implementation. Advising and support for various branding projects including, establishment of brand guidelines, pitch deck development and draft/design of sales flyers. Outbound activity and content development including outbound cadences, nurture email templates, automated email upsell campaigns, webinar and event production and recruitment.

San Francisco, Ca, Us

o Lead demand generation strategies for Engageli’s global markets in both Higher Education and Corporate Learning & Development. Developed, executed and managed multi-channel campaigns to drive awareness and lead generation; designed, wrote and programmed outbound cadences to targeted market segmentso Produced thought leadership webinars and virtual roundtable series in cooperation with internal SMEs and industry influencers for top/mid-funnel engagement while showcasing the Engageli platform. Included recruitment plan and promotion, operations and nurture follow-up, as well as account-based marketing to highest value leadso Established industry conference strategy, submitting call for proposals and managed pre/during/post support to maximize return and resources reaching 165% of lead targetso Increased awareness via social media engagement and blog development, incorporating social proof and thought leadership pieces to increase unique views by 157% in 6 monthso Built forecast model for marketing and sales funnel and established marketing funnel journey, lead scoring and reporting within HubSpot to measure channel effectiveness and impact on pipelineo Conducted market research and message testing to establish and iterate target ICPs

Cary, North Carolina , Us

o Developed integrated marketing strategy for new client acquisition and current account expansion inacute healthcare and senior living marketso Led the execution of campaign plans and marketing programs, including webinars, partner contentsyndication and media buyso Collaborated with Sr. Digital Marketing Manager on paid search, social and content syndication strategies to drive MELs & MQLs o Piloted Account Based Marketing program in collaboration with field saleso Responsible for management and reporting of horizontal Drift strategy to accelerate high intent leads through the funnel

Antrim, Antrim, Gb

o Developed strategic marketing campaigns for Texthelp’s educational technology software in the K-12 and Higher Education markets in North America, reporting to Global Head of Marketing (Headquarters - Belfast, Northern Ireland)o Managed and reported on campaign plans across the entire customer lifecycle, ensuring multi-channel activities (email, social, video, conferences, webinars, print & digital advertising) o Established territory based ABM campaigns to achieve company’s market share KPIs, in collaboration with Sales stakeholders, such as company-run events, multi-channel lead nurture initiativeso Worked closely with Product Managers on go-to-market strategy and customer lifecycle management across product portfolio, including new-new customer acquisition, cross-sell and adoption content plans across 5 products at varying lifecycle stageso Managed marketing partner relationships, including technical partners (Microsoft & Google) as well as third-party content providers and industry influencerso Developed and led the production of the company’s first virtual conference; a PD focused event for prospects and customers, with 6k registrants (120% above target), delivering 40 sessions over 3 dayso Manager of N. America marketing team

Antrim, Antrim, Gb

o Managed marketing and communications activities for the North American market, including lead acquisition, product marketing and customer relationship management programso Drove strategic campaigns to achieve company’s market share KPIs, in collaboration with Sales stakeholders & Global Marketing counterparts; such as company-run events, multi-channel lead nurture initiatives (email, social, content marketing & webinars), and sales enablement materialso Establishment of program to support pilots that helped to increase CW opps by 22%o Directed conference/event approach for over 100 events each FY; vetting conference opportunities, management of logistics, multi-channel promotion and ROI reportingo Trained in Agile Product Development and involved with Product Management for in-life comm plans that resulted in a 90+% retention rate

London, Gb

o Developed integrated acquisition programs, in cooperation with global sales team, product marketing and outside creative agencies, to qualify leads and drive opportunities through the sales-cycleo Created and executed acquisition programs that utilize marketing automation software (Marketo) with CRM integration (Salesforce.com)o Managed promotions, logistics and registration of events and trade shows for regional sales teamso Collaborated with company certified-partners and industry analysts in the implementation & review of co-op marketing activities; such eDM, webinar & teleprospecting campaignso Reported on marketing activity effectiveness and researched current marketing channels & trends

London, Gb

o Designed and implemented marketing plans that promote company’s meeting solutions and product portfolio (audio, web and video conferencing) via customer branded email marketing, social media, direct mail and dedicated websiteso Developed end-user education programs to encourage rapid adoption of company's services resulting in a faster sales-to-revenueo Liaised between clients and internal BT Account Management, Product Marketing & in-house Creative teams to produce end-user marketing & educational materialso Built yearly account management plans that align company's usage/revenue targets, product upgrades, with customers’ goals and end-user training needs

London, Gb

o Supported customer branded automated CRM email campaigns that target usage segments including a self-managed loyalty-marketing direct mail campaign to heavy users (utilizing ExactTarget and bespoke company programs)o Wrote and developed emails around company’s product portfolio and promoted end-user training, education and customer loyaltyo Presented and sold automated CRM email marketing program to key clientso Managed department budget. Created budget template to be managed globally (US, APAC & UK teams)o Hired and supervised Northeastern University Co-op students (2)o Received BT’s “Helpful” value award granted to 5 BT Conferencing employees in the U.S. each year (2009)

Boston, Massachusetts, Us

Mentored with an Account Manager in the Relationship Marketing (Direct Mail) Department.

Boston, Massachusetts, Us

Marketing Department intern for the leading collaborative research and consulting firm in the education market.

Master Of Business Administration (Mba), Marketing Concentration

Bachelor Of Arts, Communications & Elementary Education