Kaitlyn Skinner Email & Phone Number

Waco, Tx, Us

Waco, Texas, United States

Waco, Texas, United States

Waco, Texas Area

• Designed and produced marketing/communications materials for the Foundation and its programs: online and print publications, specific marketing campaigns, e-newsletters, billboards, print and digital ads, reports, presentations, graphics and other branded content• Developed and maintained a communications calendar to manage the status, review dates and deadlines of all marketing projects• Redesigned the Foundation’s e-newsletter to increase traffic to the website and match updated branding: resulted in 49.5% increase in total opens and 394.6% increase in click-thru rates• Updated and recreated the Foundation’s identity suite of brand elements/marketing materials and developed an accompanying Style Guide• Developed branding elements and templates in multiple file formats for board reports, presentations and other marketing materials to ensure compatibility across platforms• Coordinated the printing process for Foundation and program marketing materials: designed and formatted print-ready files to submit for printing and managed communication with print vendors• Managed the development, drafting and scheduling of content for social media posts across the Foundation’s social media accounts• Constructed and executed a social media strategic plan and staff/Board policy• Created an Instagram account, which grew to over 1,000 followers• Compiled and interpreted analytics from the Foundation’s Facebook, Instagram and general Waco Foundation e-newsletters: presented results to the Board• Managed scheduling logistics, episode materials and communications with guests and City Cable Channel for each episode of the monthly cable access show• Coordinated meetings, communications and related logistics for the Waco Foundation Advisory Council• Photographed events and donors for marketing and social media needs

Waco, Texas Area

• Designed all types of digital and print products, for internal and external clients: advertisements, flyers, reports, large publications (50+ pages), save-the-dates, brochures, marketing materials, social media and web graphics, logos, etc.• Packaged and preflight print-ready files for both offset and digital printing• Coordinated print production process: request quotes and select bid within budget, review proofs, update color modes, determine distribution method• Reviewed publications and marketing pieces for grammar, errors and AP style• Presented on marketing and social media best practices to over 200 employees• Created content/graphics, posted to and managed all ESC Region 12 social media• Assisted with crisis communications for schools: drafted statements, letters, emails• Developed a crisis communications toolkit to assist school districts• Assembled the weekly ESC Region 12 internal e-newsletter• Produced social media presentations on best practices, how to use different platforms and efficiency in managing accounts• Gathered social media analytics for available platforms to track engagement• created and managed a social media admin group for employees managing department-specific accounts• created new department social media accounts, stored/updated account passwords and users, taught employees how to use accounts, distributed ESC Region 12 guidelines and oversaw department accounts to ensure policies were followed

Waco, Texas Area

• managed the marketing and communications efforts of the $74.5 million organization• designed promotional material, including flyers, brochures, save-the-dates, posters, rack cards, invitations, e-newsletters, advertisements, reports and logos• coordinated Teen Pregnancy Prevention and Awareness marketing campaign• coordinated with directors of the different Foundation programs to assist with their program-specific marketing needs• designed, helped produce content for, copy-edited and coordinated with printer and logistics company to print and mail out the annual report to over 1,000 individuals and organizations in the area• introduced and managed a new fundraising, event planning and registration website• created and developed copy for the monthly email newsletter• wrote and submitted news releases• drafted letters and emails to engage donors interested in supporting the community• helped plan, market and manage Foundation events

Waco, Texas Area

• designed promotional material for the Foundation, including flyers, brochures, save the dates, posters, rack cards, invitations, advertisements, e-newsletters, reports and logos• wrote and edited news releases, e-newsletters, donor letters and other forms of PR, occasionally translating written pieces to Spanish• helped draft letters and emails to donors and community members interested in giving back• helped plan, coordinate and work donor events, fundraisers and nonprofit/board trainings

Waco, Texas Area

• designed promotional material for the the Education Alliance, which included creating the design scheme for the Education Summit two years in a row• covered social media aspects• wrote news releases• translated certain documents to Spanish• created emails newsletters and helped with email marketing campaign• helped plan, market and manage events

Watermen'S Hall, London

• marketed events for Watermen's Hall, a contracted venue with Inn or Out Catering, to potential clients• helped run 27 private and corporate events at Watermen’s Hall• created, compiled information for and designed a menu and brochure for a new Downton Abbey-inspired dinner package for Inn or Out to offer, then presented the package proposal to company's CEO• managed Watermen's Hall's social media accounts: Facebook and Pinterest• helped run operations of events and discussed function sheets with clients• managed client information in CRM software (Act)• designed and updated brochures, menus and Christmas cards• wrote news releases about the company and its events• wrote articles, chose pictures for and assembled the Inn or Out e-newsletter• assisted with event planning, ranging from corporate meetings and conferences, parties and weddings • shadowed and served at five events with 200-400 guests (except for a private dinner party hosted by HRH Prince Edward that had 30 guests) at Windsor Castle, the Science Museum, the Banqueting House and St. Paul's Cathedral, hosted by clients such as The Royal Philharmonic Orchestra, HRH Prince Andrew and HRH the Princess Royal, Princess Anne

Lake Buena Vista, Florida

• trained in two different roles that were essential to park operations, Merchandise and Custodial & Guest Services• received my Spanish Fluency pin and assisted non-English speakers• attended a marketing class at Disney University• assisted guests from all over the world on a daily basis• dealt with thousands of dollars in cash daily and performed nightly closing procedures in a shop with a high volume of sales• shadowed my managers to learn what it takes to manage the largest theme park in the world and a Fortune 100 company• learned all about Disney's superior guest service and received great insight into the business side of the company• most importantly, I did anything I could to go above and beyond guest expectations at the happiest place on earth!

Waco, Texas Area

• greeted customers and answer questions• answered the phones and forwarded calls to the corresponding specific branch or person• learned about all areas of the bank and have a much greater understanding of the financial world

Waco, Texas Area

• learned what is required to run a small business• returned phone calls• scheduled appointments and photoshoots• met with clients to let them view their photos and choose what they wanted to buy• packaged all products and prepared them for the clients

Waco, Texas Area

• maintained brand identity while persuading others to make purchases• greeted and assisted all customers and answered questions• worked the register and re-stocked clothing• helped clean the entire store weekly• organized and re-folded clothes on a daily basis to maintain the clean-cut appearance of the store

Waco, Texas Area

• helped provide childcare services for children ages newborn to around 8 years old• spoke with the children in Spanish, as the majority of the children did not speak English• helped develop conversational Spanish fluency

Waco, Texas Area

• won first place in Yearbook Sports Spread category by the College Media Association and a third place Big Apple Award for Best Sports Spread• developed the entire sports section of the yearbook (nearly 100 pages), from the initial look and layout of each page to the finished product• designed spreads, sidebars and alternative copy• assigned events for photographers to photograph and selected all pictures for the spreads• developed copy ideas and assigned them to staff writers• wrote copy for spreads• worked under regular deadlines on a professional publication over 15,000 students could purchase• developed my knowledge of Adobe InDesign and Photoshop

Bachelor Of Arts (Ba), Journalism: Public Relations, Graduate

Activities and Societies: Kappa Alpha Theta, Welcome Week & Peer Leader, Student Foundation (Campus Promotions), PRSSA, Alpha Lambda Delta

Education record

Activities and Societies: UIL Journalism: News Writing, Feature Writing, and Headline Writing; UIL Theatrical Design: Promotional.

Master Of Arts (M.A.), Journalism - Public Relations