Kaitlyn Skinner Email & Phone Number

Waco, TX, US

Waco, Texas, United States

Waco, Texas, United States

Waco, Texas Area

• Designed and produced marketing/communications materials for the Foundation and its programs: online and print publications, specific marketing campaigns, e-newsletters, billboards, print and digital ads, reports.
• Developed and maintained a communications calendar to manage the status, review dates and deadlines of all marketing projects
• Redesigned the Foundation’s e-newsletter to increase traffic to the website and match updated branding: resulted in 49.5% increase in total opens and 394.6% increase in click-thru rates
• Updated and recreated the Foundation’s identity suite of brand elements/marketing materials and developed an accompanying Style Guide
• Developed branding elements and templates in multiple file formats for board reports, presentations and other marketing materials to ensure compatibility across platforms
• Coordinated the printing process for Foundation and program marketing materials: designed and formatted print-ready files to submit for printing and managed communication with print vendors

Waco, Texas Area

• Designed all types of digital and print products, for internal and external clients: advertisements, flyers, reports, large publications (50+ pages), save-the-dates, brochures, marketing materials, social media and web.
• Packaged and preflight print-ready files for both offset and digital printing
• Coordinated print production process: request quotes and select bid within budget, review proofs, update color modes, determine distribution method
• Reviewed publications and marketing pieces for grammar, errors and AP style
• Presented on marketing and social media best practices to over 200 employees
• Created content/graphics, posted to and managed all ESC Region 12 social media

Waco, Texas Area

• managed the marketing and communications efforts of the $74.5 million organization
• designed promotional material, including flyers, brochures, save-the-dates, posters, rack cards, invitations, e-newsletters, advertisements, reports and logos
• coordinated Teen Pregnancy Prevention and Awareness marketing campaign
• coordinated with directors of the different Foundation programs to assist with their program-specific marketing needs
• designed, helped produce content for, copy-edited and coordinated with printer and logistics company to print and mail out the annual report to over 1,000 individuals and organizations in the area
• introduced and managed a new fundraising, event planning and registration website

Waco, Texas Area

• designed promotional material for the Foundation, including flyers, brochures, save the dates, posters, rack cards, invitations, advertisements, e-newsletters, reports and logos
• wrote and edited news releases, e-newsletters, donor letters and other forms of PR, occasionally translating written pieces to Spanish
• helped draft letters and emails to donors and community members interested in giving back
• helped plan, coordinate and work donor events, fundraisers and nonprofit/board trainings

Waco, Texas Area

• designed promotional material for the the Education Alliance, which included creating the design scheme for the Education Summit two years in a row
• covered social media aspects
• wrote news releases
• translated certain documents to Spanish
• created emails newsletters and helped with email marketing campaign
• helped plan, market and manage events

Watermen's Hall, London

• marketed events for Watermen's Hall, a contracted venue with Inn or Out Catering, to potential clients
• helped run 27 private and corporate events at Watermen’s Hall
• created, compiled information for and designed a menu and brochure for a new Downton Abbey-inspired dinner package for Inn or Out to offer, then presented the package proposal to company's CEO
• managed Watermen's Hall's social media accounts: Facebook and Pinterest
• helped run operations of events and discussed function sheets with clients
• managed client information in CRM software (Act)

Lake Buena Vista, Florida

• trained in two different roles that were essential to park operations, Merchandise and Custodial & Guest Services
• received my Spanish Fluency pin and assisted non-English speakers
• attended a marketing class at Disney University
• assisted guests from all over the world on a daily basis
• dealt with thousands of dollars in cash daily and performed nightly closing procedures in a shop with a high volume of sales
• shadowed my managers to learn what it takes to manage the largest theme park in the world and a Fortune 100 company

Waco, Texas Area

• greeted customers and answer questions
• answered the phones and forwarded calls to the corresponding specific branch or person
• learned about all areas of the bank and have a much greater understanding of the financial world

Waco, Texas Area

• learned what is required to run a small business
• returned phone calls
• scheduled appointments and photoshoots
• met with clients to let them view their photos and choose what they wanted to buy
• packaged all products and prepared them for the clients

Waco, Texas Area

• maintained brand identity while persuading others to make purchases
• greeted and assisted all customers and answered questions
• worked the register and re-stocked clothing
• helped clean the entire store weekly
• organized and re-folded clothes on a daily basis to maintain the clean-cut appearance of the store

Waco, Texas Area

• helped provide childcare services for children ages newborn to around 8 years old
• spoke with the children in Spanish, as the majority of the children did not speak English
• helped develop conversational Spanish fluency

Waco, Texas Area

• won first place in Yearbook Sports Spread category by the College Media Association and a third place Big Apple Award for Best Sports Spread
• developed the entire sports section of the yearbook (nearly 100 pages), from the initial look and layout of each page to the finished product
• designed spreads, sidebars and alternative copy
• assigned events for photographers to photograph and selected all pictures for the spreads
• developed copy ideas and assigned them to staff writers
• wrote copy for spreads

Bachelor Of Arts (Ba), Journalism: Public Relations, Graduate

Activities and Societies: Kappa Alpha Theta, Welcome Week & Peer Leader, Student Foundation (Campus Promotions), PRSSA, Alpha Lambda Delta

Education record

Activities and Societies: UIL Journalism: News Writing, Feature Writing, and Headline Writing; UIL Theatrical Design: Promotional.

Master Of Arts (M.A.), Journalism - Public Relations