Kaitlyn Labbe Email & Phone Number

Waltham, Massachusetts, Us

Boston, Ma, Us

•Orchestrated revenue marketing initiatives, driving substantial business growth and maximizing revenue generation.•Implemented a new lead generation strategy, resulting in a 100% increase in qualified leads.•Developed and executed strategic marketing campaigns targeting key audiences, significantly enhancing brand visibility.•Effectively managed a team of marketing professionals, ensuring the seamless implementation of campaigns and delivering impactful results.•Fostered collaboration with internal and external stakeholders to align marketing strategies with overarching business objectives.•Integrated content, SEO/SEM, social, email, and events into comprehensive campaigns for optimal impact.•Demonstrated keen analytical skills by monitoring and reporting campaign performance across various KPIs, including impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue.

Boston, Ma, Us

•Led impactful marketing communications and public relations efforts, elevating brand reputation and significantly increasing brand awareness.•Developed and executed strategic communication plans, ensuring effective engagement with target audiences.•Collaborated seamlessly with cross-functional teams to create and distribute compelling content across diverse channels.•Implemented a comprehensive PR strategy that led to a substantial increase in media coverage and enhanced brand visibility.•Successfully managed the entire lifecycle of webinars, from content creation and speaker recruitment to promotion, resulting in a year-over-year increase in webinar attendance.•Conducted quarterly PR analysis updates, providing valuable insights for continuous improvement.•Managed targeted email campaigns to a membership base of over 100,000, overseeing flow, content, and logistics.•Developed, implemented, and measured the success of social media campaigns.•Successfully planned, advertised, and executed 50+ webinars annually.•Maintained up-to-date marketing, PR, and event content on the company website, ensuring a dynamic online presence.

Boston, Ma, Us

•Drove substantial growth and increased market share through the development and execution of strategic marketing plans targeting key accounts.•Collaborated seamlessly with sales teams to identify and pursue potential clients, managing the creation and implementation of effective marketing campaigns and initiatives.•Implemented a streamlined Salesforce lead queue management and follow-up process, resulting in an increase of over 20% in qualified leads.•Generated new sales opportunities through a combination of inbound lead follow-up and outbound marketing automation targeting key accounts.•Led quarterly strategy sessions with the sales team, identifying target accounts and key decision-makers while aligning marketing strategies based on customer insights.•Created targeted marketing campaigns that not only achieved but exceeded middle-of-funnel prospecting goals, leveraging market data and website traffic analytics.•Conducted initial qualification calls with prospective clients to understand their needs and requirements, expanding the prospect pipeline through best practices in account research and creative problem-solving.•Strengthened relationships with existing clients through effective communication and strategic account management.

Boston, Ma, Us

•Drove successful sales outcomes by collaborating with the Client Solutions team to convert leads from marketing activities and campaigns into sales opportunities.•Managed a diverse portfolio of transactional accounts, leveraging Salesforce to maintain precise sales and account information.•Provided valuable qualitative and quantitative client and prospect intelligence to inform strategic decisions.•Played a key role in the creation and compilation of RFI/RFP opportunities, ensuring a competitive edge in the bidding process.•Produced compelling sales materials and documents, including PowerPoint presentations, flip charts, account reviews, and meeting minutes,contributing to effective client communication and engagement.•Demonstrated expertise in accurately pricing engagement proposals for clients, aligning offerings with client needs.•Effectively managed the contracting process from creation to execution, ensuring seamless and efficient deal closures.

Boston, Ma, Us

•Managed the end-to-end process of planning, logistics, execution, and follow-through for both in-person and virtual learning events, aligning public events strategy with organizational marketing and sales objectives.•Directed the development, targeting, and scheduling of impactful email promotions and promotional materials to support the events program.•Collaborated with the Director of Marketing to enhance the visibility of public workshops and relevant events on internal websites, as well as other web and social media channels, improving overall exposure.•Implemented comprehensive tracking mechanisms and reported quarterly financial results, including revenue and profit margins, leads generated/influenced, revenue driven into the core business from the events business, and trends.•Gathered anecdotal feedback from participants and Sales Consultants to inform continuous improvement efforts.•Successfully negotiated agreements with vendors and external providers, ensuring cost-effective arrangements with hotels, venues, A/V equipment, conference centers, supplies, caterers, and more.

Boston, Ma, Us

•Collaborated with PR Consultant to effectively process manage the creation of email campaigns, aligning with IA's overarching strategy and enhancing overall communication efforts.•Directed external consultant activities pertaining to email campaign design, targeting, and management, ensuring a cohesive and impactful approach.•Successfully planned and executed all aspects of trade show activities, encompassing marketing, exhibitor needs, and logistics, contributing to a strong company presence at industry events.•Implemented marketing and support tools for Sales Directors and Sales Operations Managers, streamlining processes and enhancing overall efficiency.•Effectively managed the company website and took responsibility for the overall Marketing budget, demonstrating financial stewardship and strategic resource allocation.

Boston, Ma, Us

•Orchestrated seamless and successful engagements by coordinating all essential functions, including resource scheduling, graphic design, materials, room arrangements, timing, security passes, and more.•Served as the primary point of contact for client requests, effectively managing troubleshooting concerns, cancellations, postponements, rescheduling, materials issues, and contracting.•Collaborated with Sales and Graphic Design teams to create and edit client proposals and sales presentations, enhancing overall client communication and engagement.•Developed comprehensive project plans, effectively managing project timelines and budgets, contributing to successful project outcomes.

Waltham, Massachusetts, Us

•Achieved success in supporting product development, client implementations, and ongoing initiatives by implementing efficient processes.•Demonstrated proficiency in data collection and analysis, resulting in streamlined decision-making for key projects.•Provided invaluable support for client account management, logistics coordination, and budget tracking, contributing to the overall success of initiatives.•Excelled in creating and proofing presentations, ensuring a polished and professional representation in internal and external client meetings.•Managed contracts with precision, ensuring clear compliance and successful execution.

Waltham, Massachusetts, Us

•Demonstrated exceptional organizational and multitasking skills in successfully managing full Outlook calendars, coordinating travel plans, and conducting candidate screening.•Played a crucial role in enhancing presentation design through meticulous proofing and binding, ensuring a polished representation.•Streamlined administrative processes by efficiently handling document shipping, note transcription, document scanning, and PDF conversion.•Orchestrated interview scheduling and maintained accurate expense tracking, contributing to seamless operations. •Exhibited strong coordination abilities in managing team offsites, marketing kit assembly, and weekly team meetings.•Delivered top-notch concierge assistance, coordinating work-related errands and ensuring a smooth client visit experience, from meeting preparation to food and beverage coordination.•Contributed to the overall efficiency and success of the team through proactive and detail-oriented support.

Waltham, Massachusetts, Us

•Successfully managed all facets of corporate and leisure travel, demonstrating expertise in procuring domestic and international airline tickets, accommodations, transportation, and cruises.•Specialized in creating personalized independent and guided tour packages, gaining expert knowledge in designing honeymoon packages and intricate vacation itineraries.•Facilitated seamless domestic and international travel experiences for both small and large groups, showcasing adaptability and organizational prowess.•Cultivated strong skills in customer complaint resolution, ensuring high levels of client satisfaction.

Waltham, Massachusetts, Us

•Distinguished as the lead mentor for new Circles employees, providing invaluable guidance and support during their onboarding process.•Collaborated with the Business and Client Development department, contributing to the planning and execution of prospective member trips.•Orchestrated comprehensive member travel arrangements, including air, car, and lodging, while also planning various aspects of vacations such as dining, activities, spa treatments, private tours, butlers, private chefs, and large-scale dinner parties.•Proactively anticipated member needs, fostering strong relationships to ensure seamless vacation planning and flawless travel experiences.•Traveled to Mexico to immerse in Destination Club culture and became a recognized destination specialist.•Organized and executed an in-depth training session for all travel planner staff, leveraging insights gained from the Mexico Familiarization trip to enhance the team's expertise and service quality.

Waltham, Massachusetts, Us

•Demonstrated exceptional customer service skills by efficiently handling incoming phone calls, emails, and web requests for member inquiries at Circles.•Consistently met turnaround time guidelines, ensuring prompt resolution and high customer satisfaction.•Managed a high volume of Events redemption calls, overseeing the fulfillment and tracking of all Events orders.•Created and implemented an Events review form, enhancing the order review process.•Acted as a liaison between customers and vendors, ensuring seamless fulfillment and resolution of experience requests.•Active participant in the Circles Mentor Program, contributing to the design and implementation of processes for fulfilling and reviewing high-touch requests.

Bachelors, Communication Arts

High School Diploma