Katy Sims Email & Phone Number

Dallas/Fort Worth Area

Dallas, Texas

Dallas, Texas

Dallas County

Manage all organization marketing and communication including development and execution of all digital, print and multi-media efforts. Oversee organization website, social media, email campaigns, overall brand management and event logistics. Management + Communication - Execute logistics for all events, notably the annual 20,000 person walk event, the Affiliate's largest annual revenue event- Design promotional materials, organization collateral and educational materials - Organize countywide distribution plans to meet event marketing objectives - Recruit and train event committees to assist in planning and on-site execution of logistics- Develop campaign concepts and graphics to convey key messages and meet mission objectives - Manage Affiliate social media activity- Manage a marketing internRevenue + Cost Management- Manage all marketing and event budgets, cutting costs through vendor negotiations- Develop cause-related marketing campaign strategies to generate third party revenue- Cultivate third party relationships to improve partner retention and improve acquisition

Tuscaloosa, Alabama Area

• Wrote news releases and features published in statewide papers, nationally acclaimed journals and university publications• Conducted in-depth interviews with more than 20 university professors, city officials and nationally recognized researchers• Designed recruitment materials and publications for internal and alumni publications• Handled media clips and organized college database of media impressions and archived works • Edited copy for bi-annual college-wide journal and alumni newsletters

Birmingham, Alabama Area

• Wrote campaign plans book and edited all written campaign materials • Conducted extensive primary research including focus groups, in-depth interviews and targeted surveys• Executed formal presentation of campaign proposal resulting in $110,000 in granted funds• Wrote PSAs that aired on statewide and national media outlets

Houston, Texas Area

• Designed annual report • Managed social media accounts • Assisted in planning and execution of city wide fundraising efforts, engaging companies and recruiting volunteers

expand agency membership, recruit clients, develop and execute campaigns

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Activities and Societies: Public Relations Student Society of America, Student Executive Council, Alabama Student Society.

Education record