- Responsible for campaign management including set up and performance, reporting and analysis, and interpretating the data and recommendations for client presentations to continuously evolve the plans and strategies, ensuring long-term success of client campaigns and partnerships- Technical skills include omnichannel media strategy and planning, executing programmatic campaigns in several DSPs based on brief parameters, buying inventory with multiple vendors, pixel strategy and placement, ad trafficking in multiple AdServers working with assets and tags, optimization management for pacing and performance to exceed KPIs, and providing detailed reporting based on client needs from attribution reports to full holistic wrap decks- Adaptable when working in new platforms, some of these platforms include The Trade Desk, MediaMath, DV360, Adswizz, Vistar, and Teads Ads Manager- Collaborate daily with internal teams including sales, planning and insights, and publishers and vendors, as well as leading external communication with clients directly- Lead specialized internal team trainings to assist in educating junior campaign analysts, as well as mentoring two analysts - Integral part of developing an automated client facing reporting dashboard which included a lot of coordination with the engineering team and platforms on the backend

- Develop strategies and build out cross-channel programmatic media plans, utilizing audience segmentation via a DMP and partnerships- Create campaigns in a DSP, and optimize RTB campaigns continuously to meet and exceed KPIs- Provide in-depth insights and analysis for clients that tell a story- Lead on multiple high-profile accounts including Honda, Aruba Tourism, GIA, and RPM Agency, among others- Integral part of building the team by conducting interviews, training new employees, and managing entry level employees- Effectively communicate with internal teams including Account Managers and Ad Operations Managers, as well as external vendors, some of which include third party data providers, brand safety solutions, rich media, and location partners

- Utilized CAKE for performance marketing campaigns- Learned and leveraged several DSPs including DoubleClick, BrightRoll, AppNexus, The Trade Desk, and Taboola to run affiliate marketing campaigns- Managed Social Media campaigns including Facebook and Instagram for mortgage lead generation- Design creatives for accounts via Photoshop and run A/B testing- Ad trafficking creatives in DCM, Smart, Sizmek, and OpenX- Excel reporting experience with pivots, formulas, and lookups