Whether you are looking for done-for-you✨ social media marketing or desiring how to accomplish a strong digital presence, my social media experience of over 6+ years can help your brand or business start getting the online attention it deserves.thesocialmediadept.com

I lead the 360 social media strategy for three of Disney’s top franchises: Mickey; Minnie; and Disney Princess. On a daily basis, I am crafting and sourcing data-driven content; building monthly calendars; spearheading brainstorms; and liaising with business partners to evaluate, as well as program, priority materials.• I leverage Sprinklr and Curalate Analytics, and Facebook Audience Insights, to create world class content and foster audience growth. • Manage the day-to-day messaging, monitoring and moderation of Mickey, Minnie, and Disney Princess IP • Develop social strategy as it relates to messaging, engagement, and the preferences for the specific fan communities• Write and execute social posts across a variety of pages/voices • Work with all business units across The Walt Disney Company to activate Disney brand social platforms in support of their goals • Provide regular updates to business unit partners within TWDC, ensuring goals are being met and providing recommendations when necessary• Monitor and report platform updates, bugs, or changes that affect day-to-day execution or overall community management• Track performance of social media campaigns and content across multiple communities; report and communicate key learnings with brand team members, management and stakeholders across TWDC

• Creating and executing social media content to attract, engage and grow various audiences across Facebook and Instagram • Daily management, tracking, and reporting of performance for social channels• Managing the execution and coverage of photoshoots• Product, lifestyle, and brand photography • Staying up-to-date on current social media trends

• Creating and identifying appropriate content for the brand’s designated audience• Strategizing and improving content output and promotion • Championing content marketing strategy across the company• Setting guidelines for the tone, style and voice of all brand content• Setting editorial strategy so content is consistent and compelling across all delivery streams• Measuring and analyzing what’s working and what isn’t with regard to the brand’s content marketing efforts

• Assist Head of Marketing with rebrand via consumer insight research, competitive analysis, web copy, and execution across all multimedia channels• Gather and repurpose content for social, web, and email • Develop creative strategies to recruit, retain, and activate brand ambassadors • Organize and lead weekly team meetings

• Gather weekly content to organize social media calendar and social strategy • Develop stories of local entrepreneurs to share across all media platforms • Improve content development and management processes • Oversee and manage all content creation and development

• Developed creative briefs to effectively communicate with designers on creative projects to implement across multiple channels• Developed and help execute multi-channel marketing strategies resulting in achieved registration goals for NACS's events and education programs• Assisted in the coordination and execution of NACS rebrand • Developed and assisted with branding strategies resulting in increased visibility and recognition of NACS products and services