Kaitlyn Leftwich Email & Phone Number

• Establish marketing goals and translate into effective creative strategies• Spearhead brand design, development of marketing collateral and execution of campaigns• Lead and review designs, content and copy of creative team• Monitor, understand and evaluate key performance metrics for marketing campaigns• Curate and maintain website experience that aligns with SEO strategy• Select and manage external creative vendors

• Established and executed brand positioning strategy and visual brand language• Developed successful marketing plans with strong understanding of target audience• Created engaging content for various marketing channels (email, SMS, social media, display)• Presented creative marketing concepts to management team• Designed streamlined website experience

Davidson, North Carolina

• Provided research and citation assistance to students, staff, faculty and visitors• Completed individual projects marketing Davidson College Library resources• Assisted Information Desk Assistants with customer service in the library as needed

Charlotte, Nc

• Curated and optimized website content utilizing SEO strategies • Developed and executed digital marketing strategies and social media campaigns to support marketing and PR objectives• Prepared news releases for upcoming park events• Filmed, edited and produced park videos for YouTube and website• Photographed park events to publish on web and store for archival purposes; formatted photos using Adobe Creative Suite• Assisted executive staff with event planning, market research, brand development, newsletter campaigns, large-scale media events, community outreach and public relations

Greensboro/Winston-Salem, North Carolina Area

• Provided high levels of customer service on the sales floor and at the point of sale• Restocked products and maintained product presentation• Executed sales floor displays according to corporate visual guides

Greensboro/Winston-Salem, North Carolina Area

• Designed marketing material for Reynolda House Museum Summer film event• Copy edited media releases and Museum communication• Maintained documentation of news media files• Input information into community calendars and social media sites• Screened and responded to visitor inquiries