As a seasoned professional with a rich history in Distribution & Franchising, I've honed my expertise in the realms of negotiations, business development, and marketing, particularly in the startup and luxury product industries.My journey in the jewellery industry began at Aarya24kt, where I've held the role of Business Head since 2009. At Aarya24kt, I've played a pivotal role in establishing a robust presence in the jewellery market, leveraging distribution networks, franchise models, and innovative product development. My efforts have significantly contributed to strengthening the brand's position, both domestically and internationally, through strategic planning and execution.Embracing a new chapter in my career, I've ventured into the world of sustainable luxury with the launch of Conscious Carats Pvt Ltd. Under the brand name Ashth, which embodies the ethos 'Mine. Not Mined.', we specialize in luxury designer lab-grown diamond jewellery. As the founder, my vision is to revolutionize the jewellery industry by promoting eco-friendly lab-grown diamonds as a viable and ethical alternative to naturally mined diamonds. Our mission is to offer exquisite, sustainable luxury without compromising the planet's well-being.In this new endeavor, my goal is to merge my extensive experience in the luxury goods sector with a passion for sustainability, thereby creating a brand that stands at the forefront of ethical luxury. We at Ashth are committed to offering only the finest lab-grown diamonds, ensuring that each piece reflects both unmatched quality and a deep commitment to environmental responsibility.I invite you to connect with me as I navigate this exciting journey, blending traditional expertise with innovative, eco-conscious solutions in the luxury jewellery market.