Kaiwen Zhou Email & Phone Number

Beijing, China

中国 北京市

-Competitor and Benchmark Analysis: Collected volume data from CPCA to analyse sister model and classic model approach, drew the conclusion of brand and volume positive impact of Toyota, analyzed risks and benefits of having sister model through customer research like NEBC and EBS; Introduced the cooperation between Arcfox αS and Huawei Inside and new business model of win-win strategy; Analyzed brand strategy of BYD Han from strong design language, brand image, portfolio timeline and customer point of views.-Portfolio Strategy Analysis: Analyzed portfolio strategies of Chinese BEV OEMs, which include the price ladder, segment volume share in different tier city, top- down strategy when launching new BEV, focusing on A+ and B segment SUV. -Innovation Scouting and Relevant Workshop Organization: Collected newest technology and concept related to infotainment and connectivity, for instance ID.Life concept car overview and UX cockpit highlights analysis; Organized seating layout workshop and digital cockpit workshop as a facilitator; created customer journey map based on persona; Presented innovative idea about exterior camera on Innovation Workshop Day.-Database Establishment: Built volume planning data analysis tool that can directly analyse segment volume market share of VW brand.

硕士, Economics And Management In Arts, Culture, Media And Entertainment

学士, International Business

高中, 文科

Activities and Societies: 合唱团 宣传部 合唱团团长 宣传部部长