Kai Yan Email & Phone Number

New York, Ny, Us

Developed customized websites from PSD/INDD files via HTML, CSS, JavaScript and JQueryDeveloped and maintained multiple projects on CMS of WordPress and Magento with cross-browser compatibilityImplemented responsive design on all kinds of mobile devices by HTML viewport and CSS media queriesTroubleshot issues, managed contents and implemented on-page SEO on a daily basisLed website development team to meet clients’ needs and collaborated with SEO team for long-term aims

Led website team, coordinated web design and content distributions with company’s digital marketing strategies Designed weekly newsletter with HTML/CSS and utilized Campaign Monitor for email campaigns and performance analysisMade marketing plans to properly allocate budgets through different digital marketing channels and analyzed ROIsMaintained website contents for on-page SEO and executed the keywords campaigns in PPC via Google.com and Bing.comAnalyzed web analytics data via Google Analytics and MOZ, generated performance reports and provide recommendationsSupervised POs, drop ships, returns, and refunds, monitored KPIs and generated business operation reportsDeveloped new functions and features for the website to improve user experience and build trust

Analyzed brands and products via Terapeak.com and generated market trend reports for purchasing departmentDeveloped affiliate reselling program solutions for partners in different hierarchies based on historical sales analysis Conducted sales performance analysis, forecasted future sales and scheduled purchase orders from different vendors

Maintained Event Management System (EMS) to keep record of invoice and transactions Coordinated with sales and event managers to fix issues and optimize the data importing process

Master Of Science (M.S.), Construction Engineering Management

Masters Degree, Construction Management

Bs, Construction Management And Real Estate Development