Kaiyi Tan Email & Phone Number

Singapore

Singapore

Develop content for major fintech companies

Singapore

Create and drive purpose-driven narratives for magnetic brands that matter- Serviced $200 – $300,000 worth of annual revenue with a team of four content writers, with varying expertise from PR to social media content - Helped AWS win multiple industry awards, including Vendor Innovation in the Cloud at Channel Asia Awards 2021 and Best Vendor in the Channel Asia Women in ICT Awards 2022, by developing award nominations- Created a global sustainability narrative for TUV SUD based on interviews from key directors and online research- Crafted a brand narrative for a new fintech subsidiary of a leading Asia Pacific bank - Developed a new content audit service and trialed it out with a customer

Singapore

Created and delivered a wide variety of content across paid, owned and earned channels - Reached over 6,500 students to inspire them to pursue STEM careers with the power of influencer videos and DIY experiment content (www.generationaerospace.com)- Gold SABRE nomination: Digital Origami integrated marketing campaign was shortlisted at the 2018 SABRE Awards Asia-Pacific 2018 in the Telecommunications category

Singapore

Managed content team, developed content strategies and proposals to meet business objectivesMain highlights:- Created and executed editorial calendar to generate brand awareness in Southeast Asia for a client- Designed proposals that involved content strategy for an IT storage leader and telco - Managed and coached writing team to ensure that they are equipped with the relevant skills to meet growing customer needs

Conceptualised creative ideas and managed content creation for marketing campaigns, as well as collaborated with partners to complete projectsMain highlights:- Became the main lead in Symantec and Cisco accounts for all content-related matters- Created a brand awareness campaign that educated customers on today’s evolving threats, through information-rich microsites, ebooks and edms- Worked with partner digital marketing agency to ensure timelines and copy quality are met

Created assets for marketing campaigns that included electronic direct mailers (eDMs), direct mailers, electronic newsletters, corporate videos and advertorialsMain highlights:- Wrote the script and assisted in managing the production of a brand video to be shown at a commemorative event- Created content and managed the production of e-newsletters that were sent out monthly to customers- Wrote an advertorial, published in Digital Life, that explained and sold femtocells to SMBs

Bachelor'S Degree, Biotechnology

Bachelor Of Biotechnology (Hons), Biotechnology