- Researched and developed brand image and DNA -Created, managed, and implemented all social media actions across several platforms- Researched and created ideations for brands' lookbooks, social media visuals & photoshoots- Established new pathways to promote clients to media and press- Produced and delivered campaigns proposals for international clients- Helped brands to develop their identity (naming, tone of voice, art direction assistance)

Creative direction consulting for fashion, skincare, and lifestyle brandsSocial Media direction and developmentBrand Image and DNA development

Warsaw Labs is a boutique brand incubator, sister company to Warsaw Creatives, focused on creating sustainable products for skincare, wellness, and beauty. As a researcher and creative assistant, I was working on brand image & strategy, created moodboards for campaigns, and launched events that would respond to clients’ briefs. This also involved a deep visual and substantive research.• fully responsible for delivering creative moodboards and campaign proposals• managed communication with external contractors - photographers, graphic designers, copywriters - building a strong relationshipwith them• pitched ideas for a product launch to clients using specific tone of voice and image strategy to go along with the brief and the budget• conducted deep research, visual and academic one, of an industry and a competition to identify areas to explore and improve

Logistics: The role involved visual merchandising, tracking and receiving samples from both, international and domestic deliveries, using Fashion GPS. Reception/administration: Greeting and meeting clients, directing phone calls, booking meeting rooms, receiving and answering professional correspondence, being in charge of distributing a weekly schedule for the office, preparing space for visitors. PR: Inventory reports, visual merchandising of the showroom display, Press Day arrangements, contacting, supporting press book creation, preparing online and printed press coverage along with editorial reports

Freelance writing for an online publication created by students of MA Fashion Cultures and History, at the London College of Fashion. Articles include in-depth fashion and culture reviews, along with interviews and short stories.

Acting as a Brand Ambassador main duties involved: * Providing outstanding consumer experience * Representing brand's ethos and image* Creating consumer engagement* Meeting daily set sales target

Assisting with photo shootingsTaking care of borrowed clothes and contacting participating designers During work responsible for studio space, preparing it for the shooting and providing administrative support.

Developed knowledge about work in digital fashion magazine and website. 
 • Required to work to tight deadlines, within a team, creating short texts such as news about the industry but also longer articles like reviews. 
 • Able to work on Content Management System, one of the key programs in digital editorials