ASM Stint: Achieving primary sales targets and secondary sales of 22 towns, 80 dealer network, 1 SO, 2 DSR & 1 MDO • Carrying out performance and execution-based PDR (Plan-do-review) of sell-in, sell-out, and Distributor team• Ensuring revenue realization by ensuring Overdue collections by the team and maintaining sales hygieneB2B/Project Sales: Worked in the Commercial Key Accounts segment to understand their consumption pattern• Generated 83 leads in the commercial segment at a PAN India levelMarketing Stint: Worked on relaunching flagship brand Velvet Touch designer finish product- VT Designer Finishes• Completed competitive benchmarking, analyzed market sentiments and designed marketing mix for the launchSales Officer Stint: Solely handled part of the Bhubaneshwar sell-in (35 dealers) and sell-out market (60 contractors)• Set up norms for market ways of working for Distributor Sales Representatives (DSRs) and Market development officer• Competitor-level understanding with respect to schemes, branding, and execution of sell-out-related activities

Industrial Relations & Interaction Cell (IRIC) is a student body at Indian Institute of Management (IIM) Rohtak responsible for extending relations with the industry, increase the visibility and promoting the institute brand to the top domestic and global firms.Member, Industry Relations and Interaction CellKey Responsibilities:-• Fostering engagement with Industry Leaders to forge a continuous interaction• Facilitating and bringing Live Projects, Workshops, Guest Lectures at IIM Rohtak• Organizing events like Management Summits to maximize the reach of IIM Rohtak• Ensuring maximum participation and industry exposure of fellow 250+ batch mates

The project titled ‘Munch Performance in Top 60% contributing RD's’

-Conducted an E-commerce competitor analysis to understand the best selling sub-categories, variants, brands and SKUs-Created quantitative surveys to understand preferences towards channels, variants, SKUs, etc. and identified the target shopper-Identified growth opportunities by creating the user engagement funnel offline by visiting stores as well as online by conducting user-led website testing to identify pages where the user experience dips-Underwent shopper immersions with target shopper and understood their decision making, delight & pain points in the shopping experience-Crafted solutions across product mix, user interface, content marketing solutions as well as overall shopper experience to help grow the category

-Conducted market immersions & analyzed market data for Hershey’s Milkshake and competitors across different stores: Kirana, Modern Trade, Food stores, etc.-Mapped out the in-the-store metrics like off-take, the share of shelf, on-the-shelf price point, and expiry dates, and identified opportunities and threats for the company-Created a Shopper Engagement Funnel to identify the stage where the shoppers are dropping out-Conducted Retailer Immersions to identify service inefficiencies: the frequency of salesman visit, delivery time, expiry takeback, credit, margin, and other pain points-Identified the Target Shopper basis their profiles, shopping missions, in-store decision-making factors and the activation & promotions that work for them-Created solutions to attain in-store growth for Hershey’s Milkshake

• Generating leads through Digital Sales; constant interaction with clients • Conducting Customer Profiling, Human Life Value and Customer Life Value• Understanding Sales Distribution Channels and service plans in the Insurance Sector

• Planned and executed Fashion show organized during the cultural festival• Fostered sole input of 7+ teams & coordinated with institutes from the state

• Executed various formulating processes of melamine products in wood coatings and implemented them• Improved rheological properties and achieved an overall efficiency of 75% in properties of the products• Designed the formulations in the most cost-effective way; reached out to consumers for additional services• Completed sales orders of paint formulations on short deadline by reducing defects and kept track of inventory

Active member participation in plantation drive, cleaning drive, collection drivesExecuted an event called Teen Ki Khushiyan; participation from 20+ colleges

Digitized hard copy of data at various schools under the NGO and taught the teachers the same processWorked in various centres, helped in registering 500+ student profiles online and educated 10+ teachers about the same