I currently serve as the Treasurer on the Nice Moves Minnesota Board. Nice Moves MN is a non-profit org that cultivates an inspiring and diverse animation, vfx, and motion graphics community in the Twin Cities and surrounding regions.

• Revenue grew from $12.55 million to $13.68 in one year.• Led and maintained the most efficient marketing spend in Randy’s Electric history with the highest return. Marketing spend was 5% of revenue compared to the 7-10% industry average.• Wrote, concepted and directed Randy’s Electric process video which educated customers in understanding what a service call entailed, increasing our value proposition and lowering barriers for our Journeyworker Electricians.• Took over operations from the existing digital agency including website maintenance, Google PPC, blog content, Google LSA, vendor relations, customer relations, SEO and more—saving money and increasing efficiency.• Negotiated with vendors, assessed ROI, and shifted funds to higher performing lead platforms.• Spearheaded multiple large projects including a new website, a membership program, a customer facing process video, text marketing, professional sports partnerships and more.• Served on the company leadership team, leveraging Traction™ and EOS™ to make informed decisions and roll out the VTO across the organization.• Developed and maintained a company recruiting website leveraging Webflow to create a site that is user friendly, fast and SEO rich.• Collaborated across sales, operations, production and customer service departments to roll-out initiatives that benefited our customers and staff.• Led multiple freelancers and vendors for projects involving a new website, Google PPC, Yelp, Google LSA, SEO, OOH advertising, recruiting and more.

• Led teams from 1-10+ to ideate, strategize, visualize and create content for organizations small and large across multiple different industries. • Co-creative lead and video editor for a playoff campaign for Major League Baseball and Supercuts that encompassed 6 locations, 6 MLB players, 1 manager, 1 helicopter shoot, 5 stadiums, 1 salon shoot and 18 deliverables in 45 days for a media blitz that culminated at the Major League Baseball Playoffs.• Led a 3-4 day turnaround for Client Code 42 to write, source stock footage and edit 2 videos that were used on connected TV.• Wrote, concepted, pitched and directed a brand video for Calyxt, explaining the benefits of gene edited plant products and strategically distancing it from foreign gene insertion products from Monsanto.• Led development and work with designers to create a new website for crash-sues.com leveraging Webflow as a platform resulting in faster site times, 2x traffic and higher brand equity.• Led creative pitches for large and small organizations to create videos that sold products and empowered employees.• Lead editor for Best Buy's Photography Workshop series (12 videos) with nearly 2 million views on YouTube.• Project lead and individual artist for dozens of motion graphics projects.• Online finisher and delivery for 50+ commercials that went to air for broadcast across the United States. Clients were Subaru of America and Dairy queen.

• Oversaw all creative output from the organization• Spearheaded a company rebranding effort to modernize and strategically position the brand for larger global organizations.• Lead and champion creative for organizations like Polaris, the Minnesota Vikings, Sleep Number, Pilatus, Snap Fitness, Cedar Point Amusement Park, Medtronic and more with a 90%+ pitch win rate.• Concepted, pitched, wrote, directed and edited a video for Cedar Point Amusement Park about their onsite hotel Hotel Breakers, leveraging key strategic analysis and focus groups from Agency of Record Cramer-Krasselt. It resulted in a video that led to a fully booked hotel and footage that was used in broadcast commercials for multiple years. The video is still in use to this day.• Helped raise our highest video production project from $10,000 to $100,000 through the elevation of our production value and a refined pitching process.• Directed multiple projects with Sleep Number to showcase new products at different price points for their social media platforms. These videos resulted in the highest engagement to date for the brand.• Gross billings tripled during my tenure and margins increased by 30%.• Developed and led creative training via assigned books and weekly sessions called “EideCom University.” Researched industry and market trends to educate the team.• Led, planned and implemented the LTO-6 Data Archival Initiative. I championed the process of backing up our footage and data on LTO and then creating an offsite backup.• Wrote, directed and led creative for Children’s Cancer Research Fund’s brand video, leading a team and creating a timeless piece that CCRF uses to raise millions of dollars.• Developed and oversaw implementation of a new server system which cost 60% lower than any of the bids received (We received 10 bids. We decided to do it ourselves.)• Expanded agency services to include strategy, paid media and digital.