Product Management & Product Marketing
San Francisco, California, Us
Salesforce.com acquired ExactTarget in July 2013. Now a fully-integrated part of the Salesforce.com family, its market-leading, cloud-based suite of digital marketing solutions – the Salesforce Marketing Cloud delivers digital communications across email, mobile, social, advertising and the web.During my tenure with the combined organizations, I held a number of product management / product marketing roles (summarized below). Key accomplishments included:- Executed all facets of custom development project, which included 3 enterprise applications - for one of ExactTarget’s 5 largest customers. Responsibilities included requirements gathering, rapid iteration of wireframes, functional definition, development task management and release planning.- Drove all discovery, design and functional definition activities for newly formed business unit focused on easy to use email marketing solutions deployed through third-party vendors with user bases in excess of 1,000- Facilitating the migration of thousands of standalone application users to the ExactTarget Interactive Marketing Hub.Ongoing responsibilities included:- Served as product evangelist, interfacing with internal and external constituents, including: development, user experience engineers, quality assurance, product marketing, project management, customer advisory board and industry analysts.- Facilitated and implemented recommendations regarding product development, packaging, pricing and channel strategies- Led team of product marketing managers responsible for pricing, product positioning, competitive analysis, sales tools and industry relationsThe following are the various technical roles I held during my combined time at ExactTarget and Salesforce Marketing Cloud:- Principal Product Manager (March 2012 - November 2014)- Product Strategy Manager (November 2010 - February 2012)- Director, Product Marketing (January 2004 - January 2008; June 2009 - October 2010)