Kala Stapleton Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

- Performed sales responsibilities about currency exchange business to clients mainly from Australia and Asian countries- Initiated plans to diversify sales channels and develop customer bases, such as visiting real estate agency and candidates with Immigration needs to explore sales with currency exchange needs - Provided efficient client service, including application documents reviewing, qualification checking, contracts drafting and tracking, and basic accounts operation- Pinpointed operation risks and identified clients’ pain points about sales procedures, ensuring smooth and riskless process- Demonstrates a high level of financial product knowledge and proactively seeks further information on currency market trends

Sydney, New South Wales, Australia

- Took responsibilities about basic financial data analysis. Led team to gather and interpret financial data from trading platforms and Bloomberg, sort out emerging incidents and news, outputting daily reports about price trends and forecasts- Proposed data-driven insights via capturing financial market live, cooperated with Analyst team to deliver education resources to investors, such as weekly outlook and market analysis reports- Took charge of marketing and communications, including CFD Trading Market research, media communication strategies, digital and on-site campaign management, visual marketing design- Conducted market research on over 5 competitors involved in CFD Trading. Drew target consume persona based on analysis on customer preference and trading behaviour- Prepared quarterly and annal marketing strategies reports by tracking and analysing sales figures timely- Ideated, built, and launched 6 large-scale online and on-site marketing events, coordinating with Design and Sales team, as well as Media Channels. Monitored campaign performance by analysing key metrics and iterated marketing strategies rapidly

Sydney, Australia

- Took sales objectives of different brands, providing effective service to visitors with flexibility in interpersonal skills- Refined unique selling points of different products, keeping aligning with brands’ core marketing strategies