Ann Kalachina Email & Phone Number

Samokat is Russia's first and leading on-demand grocery delivery service, operating in 42 cities. It has grown by 404% in 2021 and is delivering around 10M orders monthly. Here I lead a core team of client’s app responsible for catalog, search, and media.I am responsible for- Creating and implementing product vision, strategy, and roadmap aligned with business and stakeholders’ goals.- Forming a system of metrics and analyzing results of product launches.- Designing new functionalities closely with designers, researchers, and the dev team.- Testing product hypotheses within UX research and data analytics.- Coordinating cross-team launches of new products together with operation and logistic teams.Key results- Added new entry points to media formats, made UX enchantments in catalog which boosted CR, ARPPU and decreased content managers workload.- Launched two new product verticals (Pharmacy and Beauty) with new features, and delivery models.- Hired, onboarded and coached product managers.

Contented is the biggest Russian online design school (part of Skillfactory group) providing fundamental and fast-track education in various design disciplines. I was responsible for product funnel, P&L, unit-economics improvements through marketing and sales activities.Key results: +35% in revenue, +32% in sales, +75% in gross profit achieved through P&L and funnel optimization.

Moscow, Moscow City, Russia

ZAMMI was the online-shop of potted plants and accessories. I was responsible for product strategy, business models, P&L, researches and overall customer experience in B2C and B2B segments. We closed the startup due to problems with finding investments for the chosen business model.Key results in 4 months of operating in public- $20,000 revenue without any paid marketing.- 400 orders in B2С and B2B segments.- 10 mentions in Russian key lifestyle media including Vogue and ForbesLife.

Moscow, Moscow City, Russia

Tsentsiper is the consulting bureau focused on service design and creating new services. There I worked on the customer experience strategy in B2B sales for a large agriculture holding.As a Product Lead, I- Conducted researches, designed a customer typology and built CJMs for main customer segments.- Formulated 10+ projects for a new customer experience.- Build the roadmap for implementing new strategy in nearest 2 years.

Amplifr is SaaService for automated publication and analytics in social media. I joined the startup it had only three developers, chaos in project management, and no product development.As a Product Manager, I- Guided the release and sales of new pricing which increased ARPPU by 10%.- Conducted the customer development for building CJM and designed competitive edge features.- Built the product cycle for new features and improved team management at the project level.- Helped CEO with strategy planning, designing HR processes, and building product culture within the dev-team.

Remote Team With Head Office In Moscow

In the agency, I was the first employee who led processes as a full-time job, not an extra load. My challenge was to redesign project, sales and QA operations after rapid growth of the agency from 17 to 40 people.As COO, I- Designed agencу's playbook with guidelines for managing projects from presale to delivering to client.- Executed new processes from top management to project teams.- Created and maintained bird-view people resources planning.- Built from scratch and executed HR and QA processes.- Hired developers, manages for QA and HR branches.

Remote Team With Head Office In Moscow

VICE III was a digital production agency where I led 4 web and mobile projects: banking app, app for artwork recognition, CRM-system for warehouse management and B2B-B2C service for emails from government institutions.As a Producer, I- Coordinated people resources and managed the project teams.- Communicated with clients and built positive relationships.- Foresaw, managed, escalated risks to stakeholders.- Created, maintained project roadmaps and technical documentation.- Hired developers and QA managers.