Andrei Kalachev Email & Phone Number

Barcelona, Catalonia, Spain

- Established comprehensive analytics for the launch of 3 new products and 7 special projects in collaboration with 6 teams.- Analyzed the effectiveness of marketing acquisition channels and set up attribution for multiple paid and organic channels that helped to reduce customer acquisition cost by 50%.- Conducted quantitative market research, identifying 3 new consistent market segments, which enabled the company to achieve 100% year-over-year revenue growth.- Developed a machine learning model to identify organic traffic sources.- Created a custom A/B testing pipeline, handling everything from group splitting to experiment evaluation, and conducted over 50 A/B tests.

- Introduced a new value proposition, maintaining profitability while increasing sales by 15%.- Conducted analysis that resulted in operational cost savings of over $2 million.- Designed, conducted, and analyzed results from over 30 A/B tests.- Calculated product metrics and built end-to-end funnels.- Executed projects leveraging machine learning, resulting in a 7% sales increase through enhanced targeting and segmentation in email and SMS communications.- Performed competitor and conjoint analysis.- Conducted attribution analysis.- Managed and coordinated projects involving resources from 7 different teams.

- Conducted market research and customer analysis, identifying 2 new customer segments.- Developed a methodology for customer search and created a pipeline to expedite analysis, quarterly sales increased by 15%- Performed sales analytics and created 2 live reports.- Compiled a system of metrics to evaluate departmental effectiveness.

Master'S Degree, International Economics

Bachelor'S Degree, International Economics

Master'S Degree, International Economics