Kalai Chu Email & Phone Number

Melbourne, VIC, AU

Melbourne, Australia

Responsible for delivering insights on consumers, market segments, business products and brand through end to end market research projects that feeds directly into strategy development.

A freelancer responsible for copywriting recruitment advertisements for Health SA, Government of South Australia, a client managed for over 11 years. Company formerly known as TMP Worldwide and Blaze Advertising.

Melbourne, Australia

• A senior researcher responsible for fostering and managing core client relationships to help them achieve their research goals on time and within budget. Working with a myriad of commercial and government clients to.
• Delivering rigorous, data-driven insights (using tools SPSS, Q and Excel) for customised analysis. This includes integrating and overlaying other data sources such as customer, media, spend, and sales data
• Working with clients to understand their business and research needs, co-create briefs and writing high quality proposals that win repeat and new business
• Leading and overseeing multiple projects, both tracking and ad hoc, coordinating resources to ensure desired outcomes are achieved within a set time frame and budget
• Managing and mentoring junior staff in developing their professional skills, overseeing and reviewing work
• Designing and creating infographics for ease of data dissemination using Adobe Photoshop and Illustrator

Melbourne, Australia

A senior quantitative researcher managing a range of tracking and ad hoc studies in the commercial and FMCG sectors. Accountable for all aspects of the research cycle (client and project management, research and analysis).

Melbourne, Australia

• A quantitative and qualitative researcher within a full-service boutique research agency responsible for developing unique methodologies and producing results focused insights for clients across a myriad of industries.
• Accomplished and delivered 50+ research projects; coordinating up to six projects running concurrently and successfully managing large blue-chip client accounts
• End-to-end project management: Writing high quality proposals, questionnaire design and development, scripting in-house using Qualtrics and Loop 11, liaising with panel companies and overseeing fieldwork, conducting.
• As head of the Quantitative Team, coordinating the team and allocating resources, prioritising to ensure all projects are on track to meet critical deadlines
• As a positive role model, guiding junior consultants, teaching skills and providing opportunities for professional growth
• Working collaboratively with clients to integrate the results back into the business, offering actionable insights and recommendations to improve ROI

Melbourne, Australia

Autonomous management of a portfolio of both qualitative and quantitative market research projects for clients in the private, government and non-for-profit sectors using CATI, CAWI, mail-out and face-to-face methodologies.

• Responsible for brand management; developing, coordinating and implementing various marketing campaigns using web, email, direct mail and local media; compiling marketing reports and monitoring results of promotional.
• Managing CRM database, follow up of cold leads, and dealing directly with key clients and their teams
• End-to-end event planning and management; organising sponsorships
• B2B experience – real time business environment knowledge from regular one on one interactions with SMEs

• Undertaking primary and secondary marketing research through developing and conducting surveys for effective assessment of target market needs
• Facilitating an eMarketing project of building a unique and effective website from scratch
• Primary Copywriter for the website and e-newsletters

• Teaching English to High School students in classes of approximately 20 people, from 11–22yr olds
• Planning classes to create an active and stimulating learning environment
• Responsible for teaching material preparation and relevant follow-ups
• Helping students in preparation for the HKCEE exams

Master Of Commerce, Marketing

Bachelor Of Social Science, Psychology

Bachelor Of Media, Multimedia