Kala M. Ranganathan Email & Phone Number

Austin, Tx, Us

Chennai, Tamil Nadu, In

Expand growth for Zoho’s broad suite of cloud-based SaaS applications into enterprise organizations with a keen focus on increasing brand awareness, pipeline growth and customer success. - Define, design and execute MM/enterprise initiatives leveraging integrated marketing strategies incorporating brand awareness, demand generation, content marketing, campaigns, digital media and social programs with a focus on achieving key business metrics.- Alignment of strategic and tactical messaging in campaigns. Ensure it resonates with customer needs and priorities while incorporating messaging around inclusion of generative AI in Zoho's upmarket solutions. - Established TOFU, MOFU & BOFU initiatives to include peer-to-peer and BDR programs. Zoho is a $1B global SaaS software company providing intelligent software for SMB and larger enterprises. Its offerings include a CRM suite, a comprehensive Analytics and BI platform among other products. Zoho's software suite supports the entire organization: from marketing, sales, customer support to the functioning of cross-organizational excellence. Zoho is driven by a mission to enable faster adoption of digital transformation for global customers. Founded in 1996, Zoho remains privately held and profitable with more than 15,000 employees worldwide.

Austin, Tx, Us

Indie Meme's mission is to influence social, cultural awareness and consciousness, as well as facilitate conversations through socially relevant, independent cinema from South Asia.This non-profit accomplishes its mission by hosting annual film festivals in Austin featuring powerful socio-political dramas, animated adventures, and insightful documentaries. This brings to life regional stories presented to audiences through the lens of budding filmmakers and actors. As a Board Member I provide pro-bono guidance on marketing and branding activities.

Austin, Texas, Us

Assist global software companies expand awareness and reach into the enterprise customer base (Global 5000). Create engagement with prospects around the world to drive business growth and build great customer relationships.Carte Solutions works with global clients helping hone their marketing strategies and digital initiatives. Industry sectors include; AI, cognitive solutions, tech, security, healthcare, real estate, health, wellness, non-profits and various others.

San Antonio, Texas, Us

Led integrated marketing and demand campaigns for Rackspace’s Digital and Security Business Units to build pipeline, and drive interest. Solution areas include: - Ecommerce and Web Content Management for the Digital Business Unit- Rackspace Managed Security and Compliance Solutions for the Security Business UnitSupport revenue growth through new customer acquisition and installed base up-sell that heavily integrates partner channels from digital agencies, systems integrators, and application partnersMulti-touch campaigns saw healthy pipeline growth, and increase in revenueRackspace Digital is the #1 engine powering Ecommerce and Digital content platforms. Recognized by the Internet Retailer 1000 (IR100) and is known for the relationship with 9 of the top 10 Digital Agencies

Round Rock, Texas, Us

Was responsible for establishing and managing Dell's Global Channel Marketing & Communications Program for PartnerDirect. Executed enablement initiatives, global campaigns to and through Dell's 100+K resellers, distributors, OEM and Global SI's worldwide. Responsibilities included: campaign management, drive the PartnerDirect brand, establish affiliated community programs, execute social media/digital initiatives, creating and promote sales enablement, Global Agency Relationships (WPP/Y&R), deliver internal communications and translations processes, strategic product launches, shrewd budget management among othersSupported the Channel business contributing to 30% of Dell’s Commercial revenuesIndustry Awards: Computer Reseller News (CRN) in the 2013 “Power 100” honoring powerful women in the channel. Additional recognition include CRN’s 2012 and 2011 “Channel Women Award.” Part of the team award for Dell’s PartnerDirect's Take Your Own Path video campaign, and the International Davey “Gold” Award for Dell’s "Tech Two Virtualization” campaign