Kate Kalashnikova Email and Phone Number
Hello, I'm Kate, a product designer with over 12 years of experience in creating customer-facing digital products. I currently work at The Hole, an entertainment video streaming platform with more than a million active users.As a product designer, I design new features and create visuals for iOS, Android, and Web applications of the video streaming platform. I designed and launched a series of new non-video products that increased our North Star metric by 6%. I also initiated, led, and implemented a complete product redesign resulting in brand awareness growth.As a product manager, I direct product vision and strategy for iOS, Android, and web applications, identifying new opportunities for the product. I grew MAU from 10k to 1 million in one year with limited resources. I took the initiative and gradually switched from outsourcing development and design to in-house, cutting costs and improving quality.My unique blend of skills includes user-centered design, strategic alignment, and technical finesse. I design with empathy, ensuring that solutions are loved by users. I align design with business goals, ensuring that solutions drive business results. I create designs that are technically feasible, ensuring that solutions are practical and user-friendly.I'm passionate about creating remarkable digital experiences that delight users and deliver value. Let's connect if you're interested in working with me or learning more about my work.
Battlefy
View- Website:
- battlefy.com
- Employees:
- 40
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BattlefyNew York City Metropolitan Area -
Senior Product DesignerBattlefy Nov 2023 - PresentVancouver, British Columbia, CaBattlefy is a platform that makes creating, managing, marketing, and finding esports tournaments easy. It is trusted by over 350,000 organizations and millions of users worldwide. -
Head Of Product And DesignThe Hole Aug 2021 - Oct 2023The Hole was an one-of-a-kind entertainment video streaming platform with more than a million monthly active users. The project was closed due to the parent company's acquisition. - Directing product vision and strategy for iOS, Android, and web applications, identifying new opportunities for the product.- Developed and executed a comprehensive growth strategy, expanding the user base from 10K to 1M in just 12 months.- Designed and launched a series of new non-video products that increased our North Star metric by 6%.- Initiated, led, and implemented a complete product redesign resulting in brand awareness growth.- Took the initiative and gradually switched from outsourcing development and design to in-house, cutting costs by 10% and increasing development quality without loss/reduction in growth speed. -
Product ManagerMandarin Chinese With Laoshi Jan 2021 - Aug 2021Wilmington, Delaware, UsLaoshi is a Product Hunt award-winning service for learning and teaching the Chinese language.- Designed a gamified onboarding which completion was 90%, resulting in a user activation increase of 20% and a subscription increase of 10%.- Reduced churn rate by 25% by launching an in-app guide and a short course for beginner learners.- Built team processes and created detailed project documentation, helping all our teams align. -
RelocationCareer Break Aug 2019 - Dec 2020- Relocated to the US and took some time off work to manage relocation and get familiar with a new place.- Acquired a data-driven product manager course certificate to improve my analytical skills and work on a B2C product. - Took a design practice course to hone my creativity.
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Product Manager - Seller ExperienceOzon.Ru Apr 2018 - Jul 2019Moscow, Moscow City, RuOzon is a marketplace with 150K sellers and 31M active users.- Joined Ozon to transform it from a traditional retail online store to a marketplace within five months. Partnered with engineering, marketing, design, data, business, and operations to define product strategy and roadmaps.- Designed the MVP of the Seller Center- After the launch of an MVP was responsible for Seller Registration, Onboarding, Support, Education, and Documentation, maintained the consistency of Seller experience on the digital platform.- Launched and evolved Seller Chat integrated with the knowledge base, Seller Center, and Seller Support, which decreased support requests by 30%.- Initiated and designed seller registration optimization project entirely removing manual work of the legal team and reducing average seller activation time from one week to 24 hours.- Advised and collaborated with internal teams as the in-house expert on the seller's journey, all of the Seller Center features, and overall project architecture. -
Product Manager - Lazada UniversityLazada Group Jun 2017 - Mar 2018Singapore, Singapore, SgLazada is an e-commerce company with 155 thousand sellers and 560 million consumers.- Defined the scope and launched Seller University within the Lazada ecosystem across six countries, driving a 10% increase in seller activation and resulting in a 50% decrease in support calls within the first month.- Convinced the CEO not to abandon the project in its early stages at the time of Lazada's acquisition by Alibaba. -
Engineering ManagerLazada Group Dec 2016 - Jun 2017Singapore, Singapore, Sg- Fostered an internal culture of professional self-development and raised funds to support team members’ needs which led to an increase in productivity and a rise in trust within the team.- Took part in defining product scope and design reviews before projects kick-offs. -
Front End DeveloperLazada Group Nov 2015 - Nov 2016Singapore, Singapore, Sg- Developed a web application and its mobile version (buyer experience).- Initiated and implemented a creative solution that decreased average page load time by 0.7 seconds. -
Software Engineer, Project ManagerAdci Solutions Feb 2013 - Oct 2015Oakland Park, Florida, UsADCI Solutions is a company specializing in complex Drupal projects.- Built complex Drupal Framework and front-end solutions and managed projects for companies like Acronis and Milgard.- Coordinated a conference visual design and branding project for DrupalCon Barcelona 2015, which increased the company’s visibility and brought new clients to the business. -
Web DesignerSibds Ltd Oct 2011 - Feb 2013- Negotiated with clients, understood their business needs and provided them with solutions- Designed and developed websites together with backend developers- Learned HTML and CSS to be able to design by code
Kate Kalashnikova Education Details
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British Higher School Of Art And DesignUx / Ui Design -
Omsk State Pedagogical University (Ospu)French
Frequently Asked Questions about Kate Kalashnikova
What company does Kate Kalashnikova work for?
Kate Kalashnikova works for Battlefy
What is Kate Kalashnikova's role at the current company?
Kate Kalashnikova's current role is Product Designer | UX/UI | Grew MAU from 10K to 1M | help delivering value to users.
What schools did Kate Kalashnikova attend?
Kate Kalashnikova attended British Higher School Of Art And Design, Omsk State Pedagogical University (Ospu).
Who are Kate Kalashnikova's colleagues?
Kate Kalashnikova's colleagues are Tania Borck, Stefan Wilson, Mohammed Jamal, Bruno Meireles, Jakarta Invitational, Milad Zolnoor, William Alexander.
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