Professional organizer serving the Greater Philadelphia area. I organize and declutter homes to create room for what matters. My mission is to design beautiful and peaceful spaces you’ll love to come home to because every person deserves to live in a house that’s a haven.

Digital advertising, paid media, marketing, strategy, operations, and workflow insight, expertise and execution.

Promoted to lead all pre- and post-sales operational functions related to local digital sales (web, mobile apps, CTV). Supervised and mentored client services team of 22. Supported local digital sales strategy across Disney. Managed $51M worth of direct sold, programmatic, and marketing campaigns sold by 120 regional and local AEs across 12 US locations.• Managed planning, inventory, invoicing, reporting, ad trafficking, and account management for all digital campaigns sold locally by 8 individual ABC stations and by National TV Sales to run across entire group.• Launched first local dynamic ad insertion (DAI) process for ABC Live & On Demand; now a key source of local addressable revenue.• Decreased operational workload with lean staffing and nominal revenue impact by implementing campaign minimums and rolling out to sales.• Collaborated with sales and revenue management to phase out low ROI products, allowing buyers to purchase ad units at similar prices requiring less time to execute.• Boosted efficiencies and increased campaign execution through implementation of new process to streamline and automate communications between ad ops and sales team.• Saved time and money and eliminated missed video campaign deadlines by partnering with Account Managers, Encoding Team leadership, and IT to streamline requests and return standard specs.• Increased sales through development of 14-week digital training course on products, key terms and processes and presented to AEs across 12 offices; implemented “Ask the Expert” button to improve cross-organizational relationships and client communications.

Tapped by leadership to scale fast-growing digital business, forecast, and achieve aggressive annual revenue goals. Oversaw 7 linear AEs selling digital and one Interactive AE. Devised annual digital revenue plan based on expected impression growth and prior sell-through for previous, anticipated revenue for new year. Managed and serviced over 100 local and national advertisers.• Increased number of on-air advertisers converted to digital through turnkey process to utilize website inventory without need to create a new, shorter spot to support digital.• Exceeded digital revenue budgets on average of 30%-40%, converting linear-only advertisers to multi-platform clients.• Achieved highest annual digital revenue among all ABC Owned Stations by creating and pitching client-specific packages to new clients and converting on-air clients.• Monetized over 38 million web and mobile page views monthly.

Hired to lead entrance into digital for #1 station in Philadelphia. Researched and recommended digital partnerships, monitored ad inventory, and provided steps for maximizing delivery and optimizing CTRs.• Developed brand new resume stream by creating and selling first digital-only campaigns (web and mobile web) and converted linear-only advertising into multi-platform clients.• Initiated first SEO and PPC programs for all ABC-owned TV stations and partnered with President of digital for all 8 stations to implement first programs.

Taught Marketing Management and Advertising courses to upper level undergraduate students.

Launched new paid search program and led Search Engine Marketing and PPC placements with concentration on external brand promotion and new customer acquisition. Researched and analyzed competitive retail marketing initiatives. Supervised paid search team.• Determined metrics to evaluate the ongoing performance of all programs and developed long-term plans for strong Internet presence. • Created strategies to maximize paid placement performance and maintain appropriate revenue share; focused on external brand promotion and new customer acquisition.

Coordinated and managed email marketing program. Monitored all sales results and made strategic recommendations to senior management. Created processes and procedures to comply with CAN-Spam Act. Managed all aspects of email production, including defining audience segmentations.• Launched new email revenue stream, exceeded sales goals by 100% & net profits by 50%.• Increased in-house email address file from 700,000 to 7.1M.• Oversaw HTML developers, copywriters and marketing staff in the planning, creation and execution of over 50 email campaigns per month, (100M outbound emails per year).

Instrumental in the start-up of the QVC Internet Marketing department, which included the development of strategies, technical and operational systems, and reporting procedures. Extensive project management. Approve all content, copy and design layouts. Optimize and manage all aspects of email production, including defining audience segmentations. Ensure the accuracy of QVC.com information across the company.