Kaleb Cuevas Email & Phone Number

Post Falls, Id, Us

Lynden, Wa, Us

Redmond, Washington, United States

• Monitored all aspects of product lifecycles capitalizing on emerging opportunities, and tracking market trends and preferences.• Provided input on new product development initiatives and led marketing strategies based on market trends, competitive intelligence, and customer feedback.• Analyzed sales, adoption, and retention data to monitor product performance and make recommendations for improvements.• Aligned stakeholders by leading and owning go-to-market processes for new products.• Developed pricing strategies to meet business objectives and remain competitive.• Coordinated with design teams to create eye-catching promotional materials and advertisements.• Prepared monthly reports detailing progress towards achieving established KPIs related to product marketing efforts.• Led cross-functional teams in the execution of integrated marketing campaigns and product launches, ensuring streamlined communication and coordination across all departments.• Maintained a thorough understanding of the industry landscape through ongoing research and competitive analysis.• Collaborated with sales teams to develop effective sales enablement tools, creating product demonstrations and presentations.• Refined packaging designs, color choices, and slogans for advertising campaigns.• Developed compelling messaging and positioning for products, highlighting their unique selling points and product-specific marketing plans based on industry, customer, and channel expertise.• Established partnerships with influencers, bloggers, and other relevant industry professionals to increase brand visibility.• Identify weaknesses in existing marketing campaigns and funnels and develop solutions to strengthen them.

• Lead staff hiring, training and performance evaluations to meet KPIs and wider business goals. • Managed team of marketing professionals, providing guidance and support.• Delivered results with decisive leadership of both traditional and digital campaigns.• Spearheaded successful, multifaceted marketing plans across multiple channels.• Positioned brands to capture larger market share and increase penetration with creative approaches while maintaining brand consistency across all communication channels.• Managed projects of various sizes with consistent skill, dedication and attention to detail, keeping teams on track and deliverables on schedule to meet targets.• Managed competing priorities and deadlines to consistently meet milestones.• Coordinated trade show participation, ensuring strong company representation.• Evaluated potential advertising opportunities in various media channels.• Monitored marketing budgets to ensure cost-effective spending on advertising and promotions.• Negotiated contracts with vendors for marketing services and materials.

Plano, Texas, United States

• Developed marketing materials to feed the funnel bringing prospects from top of funnel to bottom of funnel and conversion into customers.• Created innovative marketing solutions collaborating with colleagues and senior executives.• Analyzed past and present trends to devise recommendations for future strategies.• Allocated budget resources effectively across various marketing initiatives while ensuring positive return on investment.• Implemented persuasive and engaging copy for diverse marketing campaigns.• Fostered culture of continuous learning within team by staying informed about industry trends and best practices.• Monitored and optimized performance of marketing campaigns using analytics tools.• Analyzed market trends, customer needs, and competitor data to inform marketing decisions.• Led brainstorming sessions with team members to generate creative ideas for new marketing initiatives.

Bellingham, Washington Area

• Monitored all aspects of product lifecycles capitalizing on emerging opportunities, and tracking market trends and preferences.• Provided input on new product development initiatives and led marketing strategies based on market trends, competitive intelligence, and customer feedback.• Analyzed sales, adoption, and retention data to monitor product performance and make recommendations for improvements.• Aligned stakeholders by leading and owning go-to-market processes for new products.• Developed pricing strategies to meet business objectives and remain competitive.• Coordinated with design teams to create eye-catching promotional materials and advertisements.• Prepared monthly reports detailing progress towards achieving established KPIs related to product marketing efforts.• Led cross-functional teams in the execution of integrated marketing campaigns and product launches, ensuring streamlined communication and coordination across all departments.• Maintained a thorough understanding of the industry landscape through ongoing research and competitive analysis.• Collaborated with sales teams to develop effective sales enablement tools, creating product demonstrations and presentations.• Refined packaging designs, color choices, and slogans for advertising campaigns.• Developed compelling messaging and positioning for products, highlighting their unique selling points and product-specific marketing plans based on industry, customer, and channel expertise.• Established partnerships with influencers, bloggers, and other relevant industry professionals to increase brand visibility.

Bellingham, Wasinghton

• Coordinated with sales teams to align messaging and promotional efforts.• Trained junior team members in best practices for marketing strategy execution.• Supervised development of email, social media, and PPC campaigns.• Led cross-functional teams to achieve marketing objectives.• Developed and implemented marketing strategies for various campaigns.• Managed team members understanding capacity, skills sets and allocated assignments appropriately between self, team members, and internal resources.• Reviewed input from all stakeholders, negotiated to arrive at appropriate feedback for creative rounds and final approvals.• Fostered collaborative environment among team members for maximum creativity.• Designed and implemented processes for determining marketing requirements.

Bellingham, Washington

Responsible for successful implementation of work for acquisition and retention efforts.Worked with ‘requesters’ to fully understand Scope of Work, appropriate level of resources and appropriate schedule for all projects.Established and built relationships with co-workers and cross-functional team members to better represent marketing needs and provide visibility into all marketing efforts.Gathers input information including business challenge, current landscape, outcome/end goal, budget, AU codes, customer pain points and timing.Set clear expectations with stakeholders regarding timing, resources and budgets.Responsible for reviewing input from all stakeholders, negotiating to arrive at appropriate feedback for creative rounds and final approvals.Work with Design Services to ensure all collateral is available in proper formats and through proper channels for sales, customer service and marketing teams.

Bellingham, Washington

• Lead staff meetings for our Whatcom Community College staff team. • Facilitated and organized 20 schedules and bible study groups.• Consistent public speaking.• Organized and ran a weekly meeting for 40+ students.• Handled club finances and wrote proposals for funding to Whatcom Community College.• Experience with designing posters and flyers for advertising to students on campus.• Experience putting on large events for 400+ students.

• A temporary position as I finished college.• Provided customer service while handling transactions and exchanges of currency for goods.• Answer questions about merchandise and maintain current knowledge of all promotions.• Worked the customer service center which handled returns, exchanges, and dissatisfied customers.• Experience servicing and fixing self-checkout machines if they malfunctioned.• Volunteer for extra work to cover short-staffed shifts.• Efficiently ring up items and process payments to keep customers flowing through check-out aisles.

Huntsville, Texas

• Troubleshoot systems and work with customers to determine needed hardware or software changes for machines or networks on Sam Houston’s campus.• Gave over the phone and on-site help with products such as office suites, operating systems, and some networking solutions.• Break down systems, remove malfunctioning hardware, and install new parts for computers on campus for faculty, staff, and students.• Check system software and date integrity.• Worked with remote access programs to fix computers remotely.• Adapted to the fast paced changing of technology.

• A summer job managing a small team.• Provided customer service and sales of the company.• Built and hand designed fences and gates for homes in Texas.• Helped make executive decisions about efficiency and work environments.• Ensured we met deadlines on our projects.

• Greeted customers as they entered our store.• Processed sales transactions.• Sold the most American Eagle credit cards for two months in a row.• Provided quality customer service for customers who entered our store.