Kalee Curran Email & Phone Number

Acton, Ma

Acton, Massachusetts, United States

•Lead, mentor and support the Ecommerce team to meet objectives within the Digital Strategic Plan.•Develop, execute, and measure success of a digital merchandising roadmap that improves onsite conversion, drives order profitability, and overall improves customer experience.•Create seasonal site merchandising strategies to support major shopping holidays that are scalable and contribute to profitability.•Lead digital merchandising and onsite user experience innovation efforts by partnering with the Ecommerce Operations and Development teams, to identify and advocate for new backend and frontend functionality.•Identify, develop, and execute A/B testing to improve the customer shopping journey onsite.•Manage digital product assortment and partner with Planning and Buying teams on inventory allocation to meet product sell thru and assortment turn goals.•Create a data driven culture that consistently identifies trends and key opportunities within available data, recommends actions to take and executes to completion.•Partner with Buying and Marketing leaders to understand business priorities: new products, key inventory, brand activation, seasonality etc. and ensure the ecommerce team is aligned and leveraging.•Manage key drivers behind sales and gross profit margin, traffic sources, average order value and conversion increases, to ensure the team is focused in the right areas to meet or exceed goals.•Strategically build and execute our Ecommerce promotional cadence to ensure we are optimizing for inventory turn, addressing liability inventory, and maintaining an omni-channel marketing approach.•Communicate effectively to executives and other key stakeholders the strategies driving Ecommerce, business performance results and provide ongoing status updates across initiatives and all KPI’s.•Partner with the Ecommerce Director on ownership of the Ecommerce P&L.•Lead, coach, and develop a team of merchandisers.

Framingham, Massachusetts, United States

•Oversee team of Specialists; driving results through the team to ensure onsite strategy for the business is properly executed based on product availability, marketing support, product/consumer trends, and analytics. Supporting taxonomy updates, category mappings, boost/bury, on-site search and site content implementation.•Responsible for improving site operations and streamline processes within backend systems.•Analyze site metrics and related data to identify opportunities to improve customer experience across the various sites and product categories.•Produce credible analytics to inform Key Stakeholders, build future strategies, driving long term site optimizations.•Set the direction for Site Content Strategy by working with Management, Planning, Merchants, and Marketing, teams to understand key categories and site initiatives, ensuring consistent messaging / experiences across all channels.•Lead the team in developing and supporting on-site A/B testing initiatives to enhance customer experience, measuring impact and performance through analytics and various data points.•Partner with Digital Experience Team to identify and prioritize future on-site optimizations or functionalities to enhance the customer experience.•Monitor competitive and industry trends and provide recommendations across teams and stakeholders.•Responsible for Leading team development & fostering growth. Empower team to initiate development and bring forth innovative and efficiency opportunities to drive the business forward.

Londonderry, Nh

• Responsible for purchasing and implementing seasonal merchandise strategies to meet fiscal plans that achieve company budgeted sales, pairs and margin goals.• Recommend merchandise strategies derived from trends and tactics that support the merchandising and financial objectives of both retail stores and website.• Select US DTC product assortment for retail stores and website.• Manage pre-season and in-season forecast by material for sales, pairs, inventory and margin to meet targets and deadlines.• Manage communication to store team during kick-offs and product calls. Including product collection launches, product features, store and district needs of merchandise.• Manage Product life cycle including transfers to Outlets.• Supervise Merchandise Allocator to ensure consistent flow of goods to stores and align tasksto meet deadlines.• Partner with Planner to align purchases to Open to Buy for Retail stores and website.• Analyze product performance and provide insights to Store and e-Commerce teams on trend performance that include revenue, pairs and inventory in weekly, monthly and quarterly recaps.• Work with Planner to implement pre-buy plans for global collection premier.• Partner with Demand Planning to ensure product forecast has merchandise on order to align with buy plans and merchandise flow.• Manage the business intelligence merchandise reporting KPI’s and ad-hoc reporting as needed.• Measure and monitor promotional and pricing strategies by sales channels, provide recommendations to drive future pricing decisions. Maintain pricing files and system pricing.

Londonderry, Nh

·Own and maintain e-Commerce seasonal buying assortment and online merchandising strategy·Collaborate with Merchandising, Planning and Allocation and Product Director to ensure most attractive and relevant product assortment and collection for go-to-market product launching·Responsible for website presentation to consumer; including product information, descriptions, features and benefits, images, sizing, cross-selling and up-selling, geo-targeting and personalization, categories, filters and sorting, product and category SEO, source codes, campaigns and promotions·Maintain sale prices and analyze pricing for deeper markdowns due to excess inventory and liquidation ·Responsible for margin analysis, execution and reporting on promotional products·Report on e-Commerce sales, brand mix, full and off-price assortment·Lead DTC reporting; units, revenue, sell through percent, YTD/MTD growth and future trends·Collaborate with e-Commerce team members to meet aggressive KPI goals; pairs, revenue, contribution, yearly growth and profitability·Manage on-site search; synonyms, hypernyms, redirects ·Conduct A/B testing to improve website conversion·Leverage consumer ratings and reviews to improve conversion and monitor consumer feedback·Strategize content and commerce on website aligning with monthly promotional calendar·Collaborate with Content Specialist on email marketing, campaigns, landing pages·Communicate with Consumer Service team regarding product feedback, website updates and inventory·Affiliate Marketing channel lead; achieving +42% YoY with modest budget, responsible for driving profitable growth, recruiting partners, sales growth opportunities, analytics and reporting·Collaborate with Marketing and Global Digital teams on seasonal photo and video shoots, influencer campaigns, website bugs, enhancements, UX, backend systems and UAT·Research the marketplace and competitive landscape to enhance the online consumer shopping experience

Brookline, Ma

· Increase website conversion by merchandising landing pages and sale promotions· Generate concept of promotion, hero image and launch content on homepage and categories· Create landing pages, choose featured products, and merchandise for promotions· Maintain cross-sell and up-sell throughout website· Manage inventory and update stock for back in stock, preorder and low stock items· Monitor customer feedback and analytics to improve website user experience· Social Media Management: contributed content and ideas to Instagram, Facebook, Pinterest and Twitter· Manage email marketing content and product selection, generate consumer email segmentation lists· Create, execute, and budget campaigns to consistently drive unique traffic· Contribute blog content on current fashion trends, business, and marketing· Acquire, onboard, and manage new and top vendor accounts and evaluate sales performance· Manage affiliate program, drive sales, and analyze results· Contribute to SEO, SEM and Google Shopping strategy and implementation· Research, analyze and report competitive analysis

Cambridge, Ma

· Generate innovative ideas and features for website from customer feedback, analytics, and research· Work directly with and supervise Customer Service team, monitor and report customer retention rates· Write, edit, and distribute pitches and press releases

Taunton, Ma

• Performed quality assurance on textiles for multiple vendors.• Provided timely and accurate test results and information to both internal and external clients.

Waltham, Ma

• Research and acquire vendors to sell on site. • Assisted in marketing campaigns.

Burlington, Ma

• Sold merchandise on a commission basis.• Merchandised clothing and accessories visually to consumers. • Offered customer service to consumers through personal advice and selection.

Certificate Of Business Administration, Global Business

B.S., Textile Marketing

Competitive major focusing on Marketing and Merchandising courses