Kalee Curran Email & Phone Number

Acton, MA

Acton, Massachusetts, United States

• Lead, mentor and support the Ecommerce team to meet objectives within the Digital Strategic Plan.
• Develop, execute, and measure success of a digital merchandising roadmap that improves onsite conversion, drives order profitability, and overall improves customer experience.
• Create seasonal site merchandising strategies to support major shopping holidays that are scalable and contribute to profitability.
• Lead digital merchandising and onsite user experience innovation efforts by partnering with the Ecommerce Operations and Development teams, to identify and advocate for new backend and frontend functionality.
• Identify, develop, and execute A/B testing to improve the customer shopping journey onsite.
• Manage digital product assortment and partner with Planning and Buying teams on inventory allocation to meet product sell thru and assortment turn goals.

Framingham, Massachusetts, United States

• Oversee team of Specialists; driving results through the team to ensure onsite strategy for the business is properly executed based on product availability, marketing support, product/consumer trends, and analytics..
• Responsible for improving site operations and streamline processes within backend systems.
• Analyze site metrics and related data to identify opportunities to improve customer experience across the various sites and product categories.
• Produce credible analytics to inform Key Stakeholders, build future strategies, driving long term site optimizations.
• Set the direction for Site Content Strategy by working with Management, Planning, Merchants, and Marketing, teams to understand key categories and site initiatives, ensuring consistent messaging / experiences across.
• Lead the team in developing and supporting on-site A/B testing initiatives to enhance customer experience, measuring impact and performance through analytics and various data points.

Londonderry, NH

• Responsible for purchasing and implementing seasonal merchandise strategies to meet fiscal plans that achieve company budgeted sales, pairs and margin goals.
• Recommend merchandise strategies derived from trends and tactics that support the merchandising and financial objectives of both retail stores and website.
• Select US DTC product assortment for retail stores and website.
• Manage pre-season and in-season forecast by material for sales, pairs, inventory and margin to meet targets and deadlines.
• Manage communication to store team during kick-offs and product calls. Including product collection launches, product features, store and district needs of merchandise.
• Manage Product life cycle including transfers to Outlets.

Londonderry, NH

·Own and maintain e-Commerce seasonal buying assortment and online merchandising strategy·Collaborate with Merchandising, Planning and Allocation and Product Director to ensure most attractive and relevant product assortment and collection for go-to-market product launching·Responsible for website presentation to consumer; including product information.

Brookline, MA

· Increase website conversion by merchandising landing pages and sale promotions· Generate concept of promotion, hero image and launch content on homepage and categories· Create landing pages, choose featured products, and merchandise for promotions· Maintain cross-sell and up-sell throughout website· Manage inventory and update stock for back in stock.

Cambridge, MA

· Generate innovative ideas and features for website from customer feedback, analytics, and research· Work directly with and supervise Customer Service team, monitor and report customer retention rates· Write, edit, and distribute pitches and press releases

Taunton, MA

• Performed quality assurance on textiles for multiple vendors.
• Provided timely and accurate test results and information to both internal and external clients.

Waltham, MA

• Research and acquire vendors to sell on site.
• Assisted in marketing campaigns.

Burlington, MA

• Sold merchandise on a commission basis.
• Merchandised clothing and accessories visually to consumers.
• Offered customer service to consumers through personal advice and selection.

Certificate Of Business Administration, Global Business

B.S., Textile Marketing

Competitive major focusing on Marketing and Merchandising courses