Helping fashion, beauty & lifestyle brands build their online footprint through micro, nano and other higher category social media (YouTube, Instagram, LinkedIn, Twitter) influencersCampaign conceptualization, planning and management through a data-driven approachProviding martech solutions to brands to better achieve tangible resultsOptimizing for achieving targeted metrics i.e reach, impressions, engagements CPM, CPI, CPC, CPE, etc.Assisting the creators and influencers in content creation for short-term and long-term campaignsData management and analysis for the achievement of the desired targets

Identified & managed influencers & affiliate partnerships (YouTube, Instagram, Facebook, LinkedIn) from around the globe (USA, UK, Canada, Brazil, Australia, South Africa)Drove 2x growth in the influencer network Q-o-QDrove a significant drop in CAC by targeting the correct micro & macro influencers.Built two new categories from 0 to 1Developed & executed influencer marketing strategies, creative campaigns & new content ideasCoordinated with other GTM teams to develop marketing strategiesUsed tools such as Amplitude, Google Analytics, Tapfiliate, Metabase & Moengage for day-to-day data analysisHandled data to draw actionable insights & took corrective actions to drive user signups & revenue

I make YouTube videos on brands, brand case studies & marketing.

Enabled strong top-of-the-funnel growth through leading social media influencers (YouTube, Telegram, Instagram, Facebook, LinkedIn) in the education spaceDrove 10x growth in revenue & new user enrollments Y-o-Y across categories through influencer marketingDrove 3x growth in new user enrollments Q-o-Q across all categories through influencer marketingWorked with over 150 influencersOn-boarded 50+ influencers & educators to teach on the platformBuilt multiple categories from 0 to 1Set up strong operational processes & workflows to improve the team's efficiencyHandled data on Tableau, Google Analytics, AppsFlyer, VidIQ & Social Blade to draw actionable insightsEnsured maximum inventory utilization by regularly updating promotional contentWorked closely with cross-functional teams to maintain growth across multiple metricsCreated and maintained data dashboards on Google Sheets for day-to-day data analysis

Locations – Ahmedpur and MumbaiEnd-to-end supply chain management of first and last mile operationsHandled up to 2,000 shipments a day across both the functionsWorked alongside stakeholders from multiple departments to consistently achieve customer and business metricsIncreased delivery conversion by 10% M-o-M by improving service quality of delivery executivesIncreased customer satisfaction score by 10% M-o-M by guiding delivery executives to build customer connectIncreased pickup accuracy by 20% M-o-M by providing regular refresher training to the delivery executivesReduced the facility’s cost per shipment by 20% Q-o-Q through optimal load allocation to various delivery modelsReduced the arrival of irate customers at the facility’s doorstep by 100% by providing quick problem resolutionsImproved audit score of assigned delivery hubs by 15% Q-o-Q by ensuring strict SOP adherenceHandled data day-to-day to ensure consistent achievement of all the metricsSigned up 10 kirana partners & trained them in the company’s SOPHandled performance of 20+ kirana partners along with that of 30+ internal staff

Training-cum-internship program in Supply Chain Management designed by IIM BangaloreInitiated changes in the operational style of a delivery hub to ensure adherence to Kaizen and ‘5S’ methods

Researched and reported on Dentsu Aegis Network's initiative to contribute to the ‘Smart City’ program of the Government of India as an OOH marketing specialistIdentified gaps and problem areas in the prospective smart cities and came up with solutions for the same

Handled digital marketing activities of 6 national and international clientsWorked on the conceptualization, formation and execution of the digital marketing strategies of various clientsHandled the complete development (from ideation to going live) of 5 websitesMaintained a complex and dynamic database of products online for a leading international brandAchieved 60% more SEM leads M-o-M for a global B2B brand by optimizing landing pages with targeted keywordsManaged an eCRM platform of 7000+ members to increase sales of a B2B product by 30% M-o-MReached out to 1,00,000+ customers a month on Facebook by creating targeted, regional content for a B2B brandWorked closely with the social media, SEO, SEM, ORM, tech, design, IT, email marketing, call center and quality check teams

Handled franchising accounts of 4 brandsClosed 1 franchising deal for one of the brands assignedSigned up 3 new investors for franchising

Analyzed Balance Sheets of various Mutual Fund companies