Kaleigh Mackay Email & Phone Number

Lichtenberg, At

Frankfurt, He, De

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

I help new users onboard to the self-serve side of our platform. I perform 1:1 training sessions over video chat - and help ensure customers know how to place orders, and help them find writers for their particular content needs. I create documentation for our internal and external knowledge bases. I support clientsby phone, email, our ticketing system, and via live chat.

Remote

Freelance work, part time and contract

Toronto, Canada Area

Managed a small team of people, helped them work more efficiently by showing them how to build out excel “name generators” or “budget splitters” to quickly determine and track what and how much should go where. Acquired additional certification for “Display & Video 360” (Google) and “Amazon eCommerce Fundamentals” (Amazon) plus specialized training in the following areas: brand safety, Trueview: Advanced Optimizations, planning and strategy, cross channel planning, reporting & insights, data visualizations (building data dashboards)Clients/ Advertisers I worked with:- Reckitt Benckiser- SUBWAY- Lindt Canada- Elevation Pictures- Sunstar (G.U.M)NEW SKILLS LEARNED: leading a team, establishing best practicess, developing media plans, youtube channel advertising, youtube analytics, mobile application tracking, mobile KPI metris, working with structured data files, enhanced reporting metrics, data visualisation dashboards, media buying, PMP deals, deal ID creation, premium inventory direct buys, video ad buying, campaign flighting, budget segmentation

Toronto, Canada Area

Acquired Certification for: DoubleClick Bid Manager Fundamentals + Advanced Optimization, TrueView Video, & TradeDesk AcademyManaged multiple accounts and brands (travel, ecommerce, retail) with monthly media budgets totalling around 1 million. Used weekly optimization notes to track improvements and point out trends to add to the following month’s plans. Worked directly with the agency leads to develop holistic programmatic strategies that would support other concurrently run campaigns in search or social.Advertisers/ Brands I Worked On:- PPG/ CIL- Travel Alberta- Cogeco- Atmosphere- Sports Chek- Canadian Tire- Kayak- Conservative Party of Canada- VIA RailNew skills learned:Media planning and recommendations, campaign performance reporting, troubleshooting, data analysis, creating targeting audiences, optimizing towards conversions, media buying, RTB platforms, display ads, in-stream video advertising, youtube advertising, programmatic trading, exclusion audiences, geofence targeting, 3rd party data, retargeting, setting up Deal ID's, premium ad inventory marketplaces.

Toronto, Canada Area

Managed campaign set-up for multiple clients across multiple platforms. (DFP, ADTECH, AdGear)Solely responsible for the management of a large digital publisher. Duties included: Administration of new websites to publisher network including creation of Ad Tags for placements on site (ADTECH), campaign set-up and optimization, reporting, troubleshooting, and creative testing. Clients worked on:Bell Media, sheblogs mediaNEW SKILLS LEARNED: creating ad tags, DFP, publisher side ad serving, ad serving technology, bidding waterfalls, ad slot prioritization, direct buys, sponsorship ads, remnant inventory, ad trafficking sheets, ad tag testing

Toronto, Canada Area

Fully executed mobile ad campaigns, including proper set-up for 3rd party ad tracking, testing AdBeacons to ensure proper recording of user engagements. Set up media buys, to include any additional requested targeting parameters (Geo-location, POI targeting, Gender, Age etc…)Provided clients with weekly reports, and communicated any concerns regarding potential delivery, creative, or targeting issues. Made recommendations based on historical campaign performance.NEW SKILLS LEARNED:Adgear ad server, metamarkets, mobile in-app advertising, mobile marketing strategy, mobile ad serving, campaign reporting, mobile app troubleshooting, mobile ad fraid prevention

Toronto, Canada Area

- manage project tasks in tracking tool- QA testing / cross browser/ mobile device testing- testing in CMS (Liferay) NEW SKILLS LEARNED: Q/A testing for web and mobile applications, bug tracking (detailing process to replicate issues), assessing website compliance and readiness against WCAG Guidelines (website accessibility audits) Organizing weekly web-meetings for clients, researching new sales leads, identifying serviceable web property issues.There are two different kinds of fighters; boxers and brawlers. Brawlers just swing. They may swing hard, but they'll swing at anything. It's all pretty random. Boxers are a very different animal. Boxing is about sound training, fundamental techniques, and strategy - it's called "the sweet science" for a reason. Services: Brand development and strategy, Marketing and design services, Web development and information design, Usability analysis and testing, Competitive research and analysis

Toronto, Canada Area

I DJ as "Rei Von" http://www.soundcloud.com/reivonhttp://dj.beatport.com/reivon---------------------------------------------------------------------------CURRENT SPOTS----------------------------------------------------------------------------no current obligations, available for bookings.Weekends preferred as I work full time during the week.---------------------------------------------------------------------------PAST SPOTS----------------------------------------------------------------------------+SATURDAYS at Remy's - 115 Yorkville Avenue+SATURDAYS at Charlie's Gallery - 112 Harbord St+IGNITION @ Crawford (monthly)+AIR HORNS @ Andy Poolhall (monthly)+Friday's @ SOVO - Sotto Voce

Toronto, Canada Area

ScribbleLive is the leader of real-time content management technology that allows users to create, publish and syndicate real-time news and information through a digital platform.􀁠 The role of the success manager is to ensure clients have all the tools and resources they need in order to get the most out of the platform. They monitor and analyse client’s live events, and identify opportunities for them to increase engagement.􀁠 This role contributes client examples to the training wiki - for reference during demos, develops and updates the curriculum for the ScribbleU classes, and responds to department specific support tickets.􀁠 I had also taken on the task of A/R collections for the accounting department.NEW SKILLS LEARNED: customer support over phone/email/video share, account management, identifying opportunities for up-selling, creating persuasive communications to promote platform use, active monitoring of clients account usage, preventing client churn, live-blogging's application for a broad range of marketing efforts, finding sales leads, post-sale customer service.

Toronto, Canada Area

SiteScout is the #1 Demand Side Platform for the Data-Driven Media Buyer. They specialize in Online Display Advertising, Real-Time Bidding, Behavioural Targeting, and Ad Serving.􀁠 Daily review and processing of submitted advertising campaigns. Correctly attributing creatives and offer verticals to ensure current compliance. Testing of ad tags and landing pages to verify proper re-direction and eligibility.􀁠 Managing new site inventory received through multiple exchanges: ensuring sites are correctly named, assigned, and attributed.􀁠 Documented the processes I've encountered in my role and created a “DSP Operations” guide to assist with training new hires in my department.NEW SKILLS LEARNED: RTB, DSP technology, digital inventory management, ad servers, SSP ,(self serve platforms), ad fraud prevention, practising balanced judgement, critical thinking, process documentation, training new hires, creative auditing, website assessment, bidding strategy, digital advertising strategy.

Nulogy is an IT Software development company set to redefine the cost management of consumer packaged goods. The savings found through implementing more efficient processes, are savings you can pass on to the consumer to give your products the competitive edge.

Bay & Bloor, Toronto

Sapphire Technologies is a division of Randstad, and specializes in staffing IT consultants.􀁠 Signed vendors, created contracts, and performed all internal administrative processes when new consultants had been selected by the client to fill job requirements.􀁠 Was solely responsible for my departments account with TELUS. Handled the transition of over 200 consultants to RMS through the 20+ preferred vendors. Maintained contract renewals, rate changes, new placements, and processes on both internal systems and the client based systems.􀁠 Handled monthly renewal contracts for all consultants.􀁠 Created positive working relationships with the vendors and

Toronto, Canada Area

ONE FinancialOne Financial is a wealth management company, that features principal protected notes, in addition to various other fund offerings.􀁠 Provided support to both the CEO and Chief Legal Compliance Officer.􀁠 Regular tasks included: filing securities reports, coordinating and managing employee health benefits, creating expense reports, internet research, assisting with projects – producing and assembling materials, creating spreadsheets, data entry, and other various administrative tasks as required.

Creating promotional campaigns, researching potential strategic partnerships, social media & PR

Provided administrative support to the CEO and Sales Managers.

Supported 2 financial advisers on a part time basis. Updated contact lists, organized marketing campaign mail-outs and other client correspondence as required.

General Studies, Psychology, Philosophy, Mathematics

Philosophy: knowledge and reality, and ethics

High School Graduate Diploma, Art Graphics, Geography

Activities and Societies: Windsor Gymnastics Team