K. Aleisha Fetters Email & Phone Number

Chicago, IL, US

Phoenix, AZ, US

• Set enterprise-wide B2C editorial strategy for an industry-leading digital coaching company. Direct product content, editorial, and UX copywriting that empowers members with science-backed health and performance.
• Design, launch, and iterate on new product experiences to grow market reach and create a flywheel effect between product SKUs.
• Reimagine in-app challenges and live calendar programming to create an experience that's consistent with evolving brand and GTM strategies, while ensuring retention of existing members.
• Lead copywriting for new onboarding flows, programs, user-generated challenges, wearable integration, and coach/nutritionist chat as well as in-app and push notifications.

Phoenix, AZ, US

• Manage B2B and B2C wellness content and marketing for the world’s leading human performance and coaching organization, supporting employees at 24% of Fortune 100 companies, including Google and J&J. Report to the VP of.
• Increase in-app engagement by 305% through scalable marketing initiatives including emails, push notifications, automated messages, and social media.
• Collaborate with product, design, engineering, coach operations, and data to beat gross profit margin goals by 20 bps.Product & UX Content
• Improve NPS by 21 points — managing end-to-end creation of 250+ pieces of audio and video content, 20+ movement, relaxation, sleep, and nutrition programs, as well as 30+ wellness challenges.
• Strategically increase new-member activation by 76% through member-journey mapping and in-app “welcome” content experiences.
• Iterate on existing functionality and content to launch multimedia programs and courses, increasing WAU / MAU by 68%.

• Launch a wellness media and content marketing consulting company that touches millions of people per year through content that educates, sparks joy, and drives both user wellness and company profits.Content Marketing &.
• Pitch, write, and edit KPI-focused content to drive business initiatives at Peloton, Nike, Equinox, Brooks, MyFitnessPal, Maven, Ness, Excedrin, Mattress Firm (Sleep.com), Zappos, WW, Spartan, Girls Gone Strong.
• Direct content and SEO strategy for Abbott Laboratories and Abbott Nutrition media newsrooms, increasing owned and earned media.Product & UX Content
• Launch the SHOCK women’s fitness app, directing editorial and UX for the startup’s beta and commercial release.
• Design multimedia nutrition courses for FitOn, partnering with SMEs to create industry-leading educational wellness experiences.Wellness Media
• Create service-based content for clients including Health, Prevention, Healthline, Everyday Health, HealthCentral, Linkwell Health, Parents, Family Circle, EatingWell, Diabetic Living, Men’s Health, Men’s Journal.

New York City, New York, US

• Managed fitness content for a SERP-topping health and wellness website with 12 million unique monthly visitors. Lead operations for four direct reports and 20+ freelancers. Promoted from contract editor. Digital Content
• Shepherded 15 weekly service-based exercise and rehabilitation articles, workouts, and videos from ideation to promotion.SEO, Social Media, Email Marketing
• Grew unique monthly fitness channel visitors by 35% through targeted SEO initiatives and content distribution platforms including social and email.
• Doubled monthly organic traffic to the fitness vertical's top-performing SEO content through targeted consolidations and data-driven optimizations.
• Increased YOY Facebook referral traffic by 40% through refinement of content distribution strategy (based on channel analytics and A/B testing).

Emmaus, PA, US

• Lead a team of three company employees, providing daily support and coaching through weekly 1:1s. Managed more than a dozen health and fitness writers.
• Studied website metrics to identify and act on key areas of potential growth, such as user experience, referral traffic, SEO, corporate partnerships, as well as branded and social-media campaigns.
• Wrote scripts and directed video shoots with athletes, trainers, and subject-matter experts. Coordinated on-camera talent, makeup and hair artists, videographers, and video editors.
• Launched and managed nine blogs, coordinating and streamlining efforts to increase daily content production as well as natural, referring, and direct-load traffic.

Emmaus, PA, US

• Pitched, wrote, and optimize syndicated content for partners including MSN and Yahoo!.
• Launched and ran the brand’s Facebook page, which under my leadership grew to have more than 200,000 fans and send more than 300,000 unique monthly visitors to the site.

Emmaus, PA, US

• Pitched, report, and wrote editorial content for the print magazine and its online component.
• Codeed, add meta data, as well as wrote heds and deks for online content.
• Conceive and create interactive online tools to supplement and enhance editorial content

Emmaus, PA, US

• Ensured the editorial integrity of issues through meticulously fact-checking articles and credits with primary sources
• Contributed both research and writing to print packages and sidebars

Master Of Science - Ms, Interactive Storytelling, Health & Science Reporting

Bachelor Of Science - Bs, Magazine Journalism