Kalena Cavanagh Email & Phone Number

Houston, Texas, United States

Houston, Texas

Houston, Texas Area

• Performed analysis of current clients/prospects, markets and competitors to provide insight on market trends and go-to-market targets for sales, account management and product management.
• Developed a standard of metrics around marketing and demand generation activities through various inbound and outbound campaigns and events to demonstrate ROI on marketing efforts.
• Maintained multi-divisional budget and streamlined budgeting activities.
• Implemented company-wide writing style and tone of voice, as well as created, proofed and edited marketing content and collateral across the organization.

Houston, TX

• Maintained and published weekly Salesforce data via dashboards, updating reports as needed and reviewing data in the database to ensure accuracy.
• Managed internal and external marketing-hosted event activities, including sponsorships, logistics and digital communications.
• Ran and organized bi-annual client event – introduced new check-in process and mobile app and reviewed and edited all PowerPoint presentations and event signage.

Houston, Texas Area

• Executed strategic plan to attract top-level talent and fill vacant professional services’ positions to keep projects on time and in budget.
• Identified and qualified candidates by reviewing resumes and applications, completing initial interviews and coordinating follow-up interviews with internal decision-makers.
• Built relationships with local staffing firms to strengthen brand awareness and recognition.

Houston, TX

• Provided tailored solutions to clients by analyzing and identifying gaps in existing benefits packages.
• Developed new sales and relationship opportunities through competitive analysis, subject matter expertise and comprehensive territory management.
• Conducted quantitate product and sales analysis to identify current market trends in the employee benefits industry.

Greater New York City Area

• Supported a team responsible for managing and hosting official collegiate athletic websites.
• Analyzed ad click-through rates and unique visitor metrics to optimize media planning reach and relevance.

Master Of Science - Ms, Marketing

Activities and Societies: Masters of Marketing Association - VP of Internal Communications

Bachelor Of Business Administration (Bba), Marketing, Cum Laude