Kaley Beisiegel Email & Phone Number

Calgary, Alberta, Canada

Calgary, Canada Area

Civic Arts Strategy and Cultural Management • Facilitator, recruiter and direct contact for over 120 signatories of Calgary’s Civic Arts Strategy, “Living a Creative Life”• Responsible for the advancement and growth of Calgary’s Civic Arts Strategy, "Living a Creative Life"• Manage The City of Calgary’s Poet Laureate Program Fund Development and Sponsorship• Manage and develop sponsor relationships for the City of Calgary’s, Mayor’s Lunch for Arts Champions, Poet Laureate Program and Leader’s Legacy AwardsProject Development and Festival/Event Management• Established and utilized new networks to support project development• Negotiated media, product and capital sponsorships for several musical events and artist awards• Organized and managed several projects at once through effective time management• Led and organized several events ranging from 10-650 people • Coordinated the submission and selection juries for the City of Calgary’s, Mayor’s Lunch for the Arts Leaders Legacy Awards and the Poet Laureate ProgramLeadership and Organizational Development • Recruited and coordinated the roles of committee members, board members, and volunteers forand facilitated the cooperation and effectiveness of all roles• Fostered relationships with committee and team members by utilizing active listening and positive communication techniques• Chaired board meetings and award juries for several different organizations

Edmonton, Canada Area

Live Performance and Touring • Showcased at the Ontario Council of Folk Festivals Conference, Canadian Music Week, the International Folk Alliance Conference, and the Alberta Arts Touring Alliance • Performed at numerous festivals including the Edmonton Folk Music Festival, Canmore Folk Music Festival, Boots and Hearts and Big Valley Jamboree• Released debut album in June 2008 and sophomore album in March 2014, both garnered national attention, receiving airplay across Canada on CBC, in Alberta on CKUA, both charting nationally on the campus radio folk/roots and pop/rock charts • Organized, managed and executed two national tours and numerous provincial and local concerts• Performed as a contracted performer in Anais Mitchell’s Hadestown: A Folk Opera • Responsible for the overall management, promotion and marketing of performance name, Kaley Bird• Semi-finalist for the 2014 CBC Searchlight Competition and finalist for the Calgary Folk Festival’s songwriting competition for the song “Flying with the Crows” • Partner, vocalist, songwriter and guitar player for the band Nice Horse• Opened for Tom Cochrane, Steve Earl and Kathleen Edwards

Edmonton

Leadership and Organizational Development • Fostered relationships with committee and team members by utilizing active listening and positive communication techniques• Chaired board meetings and award juries for several different organizations • Responsible for leading providing direction and leadership to volunteers at concert events• Oversaw the entire operations for 2010 SOS Festival and the 2013-2016 Edmonton Chamber Music Society’s Season and Summer Solstice Festival• Successfully implemented new strategies and musical series that are still being used by the organization• Established and utilized new networks to support project development• Negotiated media, product and capital sponsorships for several musical events Public Relations, Marketing and Advertising • Built and maintained relationships with vendors, venues, and business sponsors• Prepared public service announcements, media releases, and event listings for local media• Partnered with a number of local and provincial organizations• Managed timeline of marketing and promotional campaigns, coordinating the responsibilities and tasks of contributing staff members• Negotiated and purchased advertising space in local, provincial and national media• Wrote copy for advertising, print, and promotions• Publicized several events securing local and provincial media coverageFund Development, Fiscal Management and Sponsorship• Adapted to unforeseen challenges and expenses by designing flexible business plans and project budgets for numerous events and festivals• Developed and maintained strict adherence to project budgets • Successfully wrote numerous grant applications amounting over $150,000 • Coordinated and managed fundraising strategies and events

Calgary, Canada Area

• Coordinated and produced over 13 Corporate events in under 9 months, ranging in capacity from 30 – 2000 people• Appointed the role of project lead for several events• Responsible for developing project briefs including critical path and project budget• Oversaw the entire production of events from start to finish including the Stampede Hoedown, WestJet Profit Share Celebration, Dirty Bird family event and WestJet’s Winter Warmth campaign• Negotiated over 13 corporate rates for WestJetters and their families for the duration of the Winter Warmth campaign including discounts with Sock Box, Booster Juice, Landmark Cinemas, Budget rent-a-car and several others • Developed professional relationships and partnerships with several Calgary vendors• Secured sponsorships for events resulting in cost savings initiatives including a Steam Whistle beer sponsorship and others

Calgary, Ab. Cad

Flight Attendant

Edmonton, Alberta

• Worked with the Art Gallery of Alberta marketing team to design, schedule and implement marketing and promotional campaigns for current and upcoming exhibitions, programming, and events• Consulted with other departments to establish key messages, content and community reach• Responsible for outlining the marketing calendar/schedules/plans and making necessary adjustments• Managed the roll-out and timeline of the Art Gallery of Alberta’s marketing and promotional campaigns, coordinating the responsibilities and tasks of contributing staff members• Negotiated and purchased advertising space in local, provincial and national media• Wrote copy for advertising, print, promotional and in-gallery material• Delivered completed ad designs before submission and print deadlines• Coordinated the design, printing and delivery of the Art Gallery of Alberta’s promotional and programming materials• Coordinated media sponsorship for special events• Created and sought out partnerships in the arts community for outreach and cross-promotional opportunities• Updated the website and provided support for Digital Media Coordinator and Graphic Designer• Built, wrote and distributed the Art Gallery of Alberta’s bi-monthly E-Newsletter• Catalogued and ensured the timely payment of marketing invoices

Edmonton, Canada Area

• Outlined the business plan and marketing campaign for SOS Fest, a festival that highlighted the diversity of music in the area of Old Strathcona, Edmonton, AB• Led and recruited the SOS Fest steering committee• Coordinated and secured the support of local venues• Scheduled 157 acts in 22 venues throughout the Old Strathcona area• Recruited, screened and trained volunteers• Acted as project manager to oversee the coordination of festival operations and logistics• Outlined and implemented festival marketing plan• Prepared business and venue proposals to secure partnerships• Approved media releases• Outlined, oversaw and adapted a ‘working’ festival budget• Negotiated performer contracts• Prepared grant applications for provincial government funding• Secured financial support from the Edmonton Arts Council, Responsible Hospitality Edmonton and the Old Strathcona Business Association• Successfully applied for city permits allowing for the street closure of Whyte Avenue and two giant street stages on the final day of the festival• Sought out and secured corporate sponsorship• Wrote a successful grant application for the Edmonton Arts Council Festival Seed Grant worth $30 000.00

Business Administration And Management, Graduated With Distinction

Arts And Cultural Management, Graduated With Distinction