Kaley Green Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

As the Marketing & Business Development Manager I am responsible for developing and implementing a diverse portfolio of marketing, communications and BD strategies. I work with firm management, practice group leadership and individual lawyers to provide strategic direction in support of expanding business relationships and the firm’s market position.

Toronto

The LMA Toronto Chapter was formed in 2007 by a group of marketers who want to build a community in the heart of the Canadian legal marketing activity. Our mission is to deliver regular premium programming, high-value networking, and opportunities for our members to connect to the broader Canadian and US legal marketing community. As the chapter President.

• As the Marketing Manager at Davies, I managed the development and execution of key marketing initiatives aimed at strengthening the firm’s business relationships and market position.
• Developed and managed a comprehensive media relations program, which resulted in year-over-year increases to the firm’s share of voice among its competitors in key media outlets.
• Managed all aspects of the firm’s submission process and relationships with the various award agencies and legal directories. Achievements included an increase in both the firm and individual lawyer rankings and.
• Managed firm-wide marketing and business development initiatives including external publishing opportunities, sponsorships, client events and conferences/speaking engagements. Responsible for the appropriate business.
• Managed the branding and production of all marketing collateral including drafting and editing website content, advertising, press releases, client communications and internal communications.

• As the Marketing Manager at Miller Thomson, a full-service 500+ firm with offices across Canada, I managed the development and execution of external and internal marketing communications, advertisements, website.
• Provided consultative advice to lawyers with respect to marketing and client relations.
• Acted as the project manager for major client events, sponsorships and a wide range of firm activities that required involvement at a senior level.
• Led the development, audit and enhancement of the firm’s website and various e-marketing initiatives.
• Managed the firm’s relationship with national newspapers, legal and trade publications and associations, and explored potential business development and marketing activities via these relationships to maximize the.

As the Communications Specialist, I assisted with the implementation of the firm’s branding, marketing, and communications efforts through the production and coordination of marketing collateral and ensuring that the firm’s visual identity and brand standards were reflected throughout all marketing channels.

'Get On Board' Governance Education Program

B.A.