• Developed and executed marketing strategy for company’s portfolio of alumni programs• Collaborated with designers, copywriters, and digital/social media teams to develop direct mail, email journeys, web content, and digital ads• Developed positioning strategy, working closely with creative, product development, and educational experience teams to drive consistent messaging across channels• Conducted marketing research, in-depth customer interviews, and competitive analyses to identify current and future product opportunities

• In a newly created role, selected to develop marketing programs to a) increase teacher nominations & conversion of students to Envision programs b) expand the number of nominating teachers, and c) increase YOY retention of nominating teachers and student alumni • Improved teacher and alumni engagement by developing relevant creative content and resources including newsletters, webinars, blog posts, contests, social outreach, and classroom giveaways • Applied omni-channel marketing strategies, including teacher incentives, recognition programs, targeted communications, and supplemental resources to drive incremental program enrollment and overall company revenue growth• Enhanced the teacher online experience by optimizing the online teacher portal and improving online processes through easier-to-use forms, webpages, and behavior-driven emails• Conducted focus groups, interviews, phone/email outreach, data analysis, and journey mapping to better understand customers • Reconnected and reengaged with aged alumni to identify success stories, business and program promotion opportunities, and enhanced social media and testimonial collection

• Developed and managed programs for over 2,000 students annually, representing over 145 countries• Received top Net Promoter Scores from students and parents for overall conference satisfaction out of 20+ programs run by the company on consistent basis, improving scores by 20+ points over 3 years • Responsible for the forecasting, management, and reconciliation of over $3 million of conference budgets, contributing to over $6 million in company revenue • Hired, trained (in-person and virtually), managed, and coached full time and temporary staff members to implement conferences, including 12 Program Coordinators and 75+ additional Faculty Advisors and Operations Team Members each year• Maintained relationships and contracts with 20+ vendors, including hotels, universities, transportation companies, and site visits across D.C. and NYC, as well as numerous speakers from the State Department, United Nations, World Bank, universities, NGOs, and non-profits • Implemented conferences in Austria, Czech Republic, Germany, China, Hong Kong, and Australia• Developed creative initiatives to improve student and staff alumni relationships and retention, including a yearly program newsletter for staff alumni and social media contests, both replicated department-wide• Ensured overall curricular goals of conference were met, including the updating all Faculty Instructions and materials, selecting speakers and site visits to compliment conference themes, and designing schedules• Collaborated with marketing counterparts in the creation and editing of copy for emails, forms, social media, and website• Maintained relationships with international contacts in order to promote the program overseas • Represented Envision in recruitment of staff through job fairs across the D.C. area

• Responsible for the planning, coordination, and on-site management of conferences, residing on-site, and serving on call 24 hours a day for any student, parent, staff, or vendor issues• Coordinated event logistics, in accordance with BEOs, including sleeping room space, meeting rooms, A/V, and meals• Hired seasonal Faculty Advisors and planned and ran week long trainings on international affairs, global leadership, and government curriculum, as well as conference logistics and responsibilities • Supervised Faculty Advisors, led daily staff meetings, and conducted performance observations • Delivered educational wrap-up speeches throughout the conferences to audiences of 400 students and staff

• Facilitated conference curriculum during group meetings, guided students through experiential simulations, and led them to site visits and speaking events throughout the city during residential conferences• Traveled to 20 different states facilitating curriculum based on core leadership skills such as responsible decision making, public speaking skills, group dynamics, and conflict resolution• Taught issues surrounding American diplomacy, intelligence, national defense, international affairs, and government

• Instructed students in general education, special education, and gifted programs in preschool-high school • Followed detailed lesson plans for full day classroom instruction outlined by teacher