Kaley Skantz, Mba Email & Phone Number

Oakland, California, United States

• Acts as the primary dedicated public relations representative for Oakland International Airport.• Manages all public crisis communications in the event of an airport emergency as Public Information Officer (PIO).• Drafts and distributes all airport press releases.• Manages all airport social media profiles including Facebook, Instagram, Twitter, and LinkedIn.• Tracks and communicates key airport information including passenger and cargo traffic.• Receives all media inquiries and provides statements via the 24/7/365 OAK media hotline (except during PTO).• Manages all press events and news media on-site appearances.• Interviews with news media including TV, radio, print, and online outlets.

Greensboro, North Carolina

• Curated and maintained all content on the airport’s website (including blog writing).• Managed the airport’s social media profiles including Facebook, Instagram, Twitter, and LinkedIn.• Selected and managed local event sponsorships.• Event planning, including fundraising and sponsor relations.• Created and distributed both internal and external monthly e-newsletters.• Managed news media inquiries and advised executive leadership team on messaging.• Collected, analyzed, and presented passenger traffic data for air service development sales pitches.• Managed advertising campaigns including print, billboard, TV, radio, social, display and search.• Partnered with airlines to jointly promote routes via ad buys, earned media, and in-airport activations.• Supported economic development promotional activities. • Managed airport-wide customer service incentive program.• Received and responded to customer service inquiries from the airport’s website and social media.

Greensboro, North Carolina

Social media, tabling at airport-sponsored events, data entry and basic analytics, managed the airport-wide customer service incentive program, served as backup for airport office reception.

Mooresville, North Carolina

Customer service, front-end supervising, cash office, attending the register, attending the fitting room, recovering sales floor, processing merchandise.

Wssu Office Of Marketing And Communications

Worked with the faculty in the Office of Marketing and Communications with promotional projects related to university events. Developed print promotional assets, data entry, event planning, and marketing research.

• Collected and analyzed qualitative and quantitative data on perceptions of alternative learning centers among youth in public schools and the learning centers’ effect on struggling students in the public school system.• Conducted research relating to methods of marketing and sales promotion of an outpatient senior care center and used research to create and present a business plan in a UNC system-wide entrepreneurship competition.

Master Of Business Administration - Mba, Marketing Concentration

Activities and Societies: NAWMBA

Bachelor Of Science, Marketing, Summa Cum Laude

Activities and Societies: Honors Program, Chancellor's Scholar, Beta Gamma SigmaGPA: 3.98