Kaley Volkmann Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

• Manage and support a variety of B2C and B2B accounts: Georgia Dept. of Economic Development, Susan G. Komen Greater Atlanta, destination accounts, retail brands, healthcare IT and more • Write strategic communications materials; content development • Develop communications strategies and targeted campaigns • Proactive media pitching; garner high profile national, regional and local media coverage • Work closely with internal social media team; develop content, monitor trends and generate analysis reports • Craft and implement communications plans to support overall marketing strategy • Coordinate media requests i.e. interviews, on‐site press events and marketing activations• Manage tradeshows, deskside meetings and FAMs • Develop talking points, speeches and presentations; assist with media training • Assist with crisis communications strategies • Manage media and vendors i.e. negotiate sponsorships, facilitate digital and broadcast media PSA spots• Measure and maintain coverage reports • Hire and manage interns • Direct contact with clients • Assist with new business pitching and proposals

Greater Atlanta Area

St. Petersburg, Fl

- Coordinated multiple tourism and hospitality related accounts- Wrote press releases, pitches and other communications materials- Provided PR strategy, guidance and execution; developed annual PR plans- Coordinated and executed press conferences, special events, FAM trips- Developed targeted media lists- Conducted media clippings; provided monthly press coverage reports- Created and executed social media strategies, content, campaigns/contests, andanalytics- Assisted with new business pitching- Obtained additional retainer projects within accounts- Oversaw freelancers- Presented to City commissioners and industry leaders

Tallahassee And Lakeland, Fl

- Greet all customers with enthusiasm and provide premiere customer service- Understand customers’ wants and needs and work with fellow associates to execute this common goal - Manage a safe, clean, and friendly environment for customers and associates- Provide managers and fellow associates with dependability, punctuality, and willingness to go above and beyond for all customers

Tallahassee, Florida Area

-Managed and branded all social media platforms-Developed monthly content for Facebook and Twitter; scheduled via Hootsuite-Designed e-cards; spread upcoming news to past and future clients-Created Pinterest page and Houzz page-Determined promotional tools to promote new business -Engaged in research of local builder market; reviewed current media coverage-Conducted media outreach in the local community

Tallahassee, Florida Area

Coached U8 girls soccer team (2013) & U10 girls soccer team (2014)-Planned and conducted weekly practices-Understood the skill level of players and coached new skills-Communicated with parents; communicated on a easy level with the players-Conducted weekly games; managed playing time; remained professional and encouraging

Tallahassee, Florida Area

-Built strategic media lists for clients (national, regional, and local); conducted media clipping-Communications writing-pitches, press releases, op-eds; pitched reporters via e-mail and phone (i.e. Ford Motor Company, MonkeyWish, Medicare Rx Access Network of FL, etc.)-Brainstormed marketing/advertising strategies; wrote and executed marketing plans (i.e. Florida Sheriff's Association)-Performed thorough client related research and potential new business-Conducted website audits for clients-Managed social media accounts for clients and MCG-Brainstormed pro-bono clients-Event planning: confirmed attendees, arranged locations and catering

Jacksonville, Florida Area

-Thoroughly researched clients for content purposes and to gain familiarity with company voice-Created social media content (Facebook, Pinterest, Instagram)-Provided social media contests and campaign ideas and initiatives -Responsible for Dalton Intern Instagram and Tumblr activity-Observed and participated in client promotional shoots-Attended client weekly status calls/meetings; provided meeting notes -Provided insight and brainstorming on new client meetings

Tallahassee, Florida Area

-Responsible for website design and managing team’s Facebook, Instagram, and Twitter -Constantly updated all media forms with race results during regattas-Executed all details of Parents and Alumni Weekend, including “Meet and Greet” with Coaches, “Day at the Lake,” FSU Crew history and mock races, dinner banquet and silent auction -Planned and prepared details for post-season banquet with rowers and coaches, including dinner, slideshow, outstanding performance awards and coaches’ gifts -Assisted fellow board members with all board responsibilities for more than 60 due paying members

Tallahassee, Florida Area

-Managed social media accounts for clients: Trigger Point Performance, Dynavision, Inc., Schutt Sports, Fit Approach, and more-Compiled media info list for appropriate contacts-Composed pitches and press releases for clients' products, events , and news-Provided marketing via social media for clients'-Performed media clipping

Tallahassee, Florida Area

-Updated United Way software with campaign donors-Narrowed demographic searches -Shadowed campaign and CEO meetings; understood donation process -Planned events such as for Power of the Purse Event, Young Philanthropist Circle Kick-Off event, and Campaign Award Ceremony-Participated in ad campaign planning meetings for future United Way projects including "BEST" projects

Bachelor Of Science (Bs), Information, Communication, And Technology

Activities and Societies: FSU Crew-Rowing Club; Public Relations Chair-FSU Crew; Student Alumni Association; Student Athletic Association.

Education record