Leader of the Product Platform, Customer Centricity and CX Ops Analytics Teams (12 team members). We are responsible for supporting platform and customer product and operations teams with proactive analytics and recommendations. We also focus on our customer journeys and making DK the best experience so customers return again and again.

Leader of Customer Analytics Team (8 team members), responsible for proactively providing solutions to our partners leading to a boost in overall profitability. Focus on monetizing analytics through increased product performance and better sales execution. Leverage data from a variety of sources to develop a deep understanding of key value drivers to identify opportunitiesProvide the strategic leadership, collaborative coordination, creative problem solving and administrative authority necessary to make the Customer Analytics team successfulSynthesize information into actionable recommendations and present succinct, well-informed recommendations to partners.

Leader of the 14 person Business Analytics team, responsible for helping the organization make data-driven business decisions in the core business, including stores and Sephora.com. Played a critical role in helping the organization understand the drivers of business performance, including the impact of competition on store and dotcom performance and the impact of business drivers on category and brand performance. Provided analytics support and recommendations for strategic initiatives across the company.

Independent Consultant offering a large range of analytical consulting projects. Taking my significant experience building company wide analytics from the ground up and applying it to help companies of all sizes establish or optimize their analytics. Previous projects include Marketing Analytics (Channel Mix, ROI Analysis, Spend Allocation), Sales Analytics (Agent Performance, Call Center Optimization, Pipeline Analysis), Executive Metrics (Defining and Reporting), Customer Support Analytics and Reporting Infrastructure (Database requirements, data visualization, dashboard creation).www.clarkanalytics.com

Led all analytical functions across the company, working with engineering, finance, executive team, marketing and product teamsImplemented company wide analytics and KPI tracking (including orders by channel and business type, subscriber base and churn, customer demographics and product usage)Worked with engineering to ready the database to be suitable for analytics and reportingManaged Call Center Performance and Sales Analytics from end to end, which informed all marketing spend and testing strategiesSynthesized metrics for BoD Meetings and Funding ProcessAbout Lively: Lively provides older adults with a secure way to measure their healthy living patterns through the use of patented sensor devices and a smart watch. Lively gives family members insight when an older loved one might need their help and helps elder adults remain independent longer.

Team lead responsible for assisting the User Growth / Marketing team to drive acquisition, activation and retention through data driven analysis.  Partnered with cross functional teams including Marketing Communications, Media Relations, Product Marketing and Program Management to lead new initiatives to analyze marketing, engagement, and retention campaigns.About Practice Fusion: Practice Fusion is the nation's largest and fastest growing healthcare platform. Providing a free, web-based model for electronic medial record technology - Practice Fusion’s mission is to connect doctors, patients and data to drive better health and save lives.

Provided analytical support, guidance and recommendations for all international marketing channels (Television, Online Display, E-mail, Search, Affiliate) and supported launch to 12 points of sale. Collaborated with cross-departmental teams (Product Analytics, Data Warehouse, Engineering, Finance) to drive analyses and insights that improved financial performance/ROI for the business. Acted as key point of contact for Marketing Managers and championed the analyses required for decision making. Previously performed similar roles for CarRentals.com (a Hotwire Subsidiary) and the Hotwire US e-mail marketing team.

AdBrite was an online advertising exchange connecting advertisers and publishers. Provided metrics/information and analytical support to all business and functional groups, including Executive Team, Marketing, Advertiser Sales, Publisher Sales, Customer Service, Finance, Engineering and Product. Drove key tactical quantitative analyses of the AdBrite marketplace to facilitate fact-based decision making for all levels of the company.

Putnam Associates is a strategy consulting firm that focuses on the Pharmaceutical / Biotech industry.Conducted market assessment and recommended pricing schemes for several new pharmaceutical products. Other case work included sourcing strategy, analyzing growth opportunities, and competitive analysis.Used strong organizational skills to work concurrently on multiple cases and assignments