⭐Core Competencies⭐• Strategic Content Leadership: Expertise in content development, SEO-driven copywriting, and content strategies that drive organic growth and brand authority.• SEO: Advanced skills in on-page and off-page SEO, keyword research, and technical SEO collaboration, resulting in substantial organic traffic increases and search engine ranking improvements.• PPC & Performance Marketing: Proficient in designing and managing high- impact PPC campaigns, driving measurable improvements in conversion rates and cost efficiencies.• Digital Marketing Strategy: Comprehensive experience in digital strategy, social media management, email marketing, partner marketing, and cross-functional team leadership.• Data-Driven Decision Making: Adept at leveraging analytics tools and performance metrics to inform strategic decisions and optimize marketing outcomes.🏆Recent Highlights🏆• E-commerce SEO Leadership: Led SEO and content strategy for a Tractor Attachment eCommerce site, achieving a growth from 12k to 15k organic visitors and increase of keywords by 17.6% within 4 months.• Enterprise Content Optimization: Partnered with a large CPG beverage supplier to lead the optimization of product categories and descriptions of over 2000+ PDPs and PLPs.• Global Machinery Manufacturer: Creating digital content, including editing corporate communications and executing content marketing, enhancing brand engagement across digital platforms.• Corporate Marketing Strategy: Directed strategy for a professional services organization, including SEO alignment, content, social media strategy, email marketing, and partner marketing driving a increase in client engagement and lead generation.• Professional Services Ad Campaigns: Optimized Google Ads campaigns, resulting in an 18.96% increase in conversions and an 11.09% reduction in costs within 30 days, significantly boosting ROI and campaign efficiency.>>>Reach out via Linkedin or at me@kalikappy.com for inquiries.

Designed several low-content activity books via Amazon KDP with success, reaching page 1 organic search results over Christmas for a Christmas activity book. { Personal project }

A full service agency guiding modern commerce for our clients. Practice areas include digital strategy, user experience, eCommerce technology and performance optimization.