Kaliko Castille Email and Phone Number
With over a decade of experience in digital marketing, communications, and organizing, I am the Co-Founder and CEO of ThndrStrm Strategies, a marketing and political strategy firm that helps brands and organizations develop and execute an organic digital content strategy that helps them establish a community of potential customers, members, or donors. As a passionate cannabis advocate and industry leader, I have also served as the President of the Board of Directors of the Minority Cannabis Business Association, the largest and most diverse trade association for people of color in the cannabis industry. In this role, I focused on building organizational infrastructure, growing membership, and preparing for an intense couple of years in the social equity policy-making front as federal prohibition comes to an end. Additionally, I have extensive experience in developing and executing digital strategy for political campaigns, including running for State Representative in Oregon in 2022. My mission is to use my skills and expertise in digital marketing, brand building, and cannabis policy to create positive social change and empower communities that have been historically marginalized and oppressed. I believe that digital storytelling is a powerful tool for raising awareness, educating, and mobilizing people around causes that matter. I am always looking for new opportunities and challenges to apply my knowledge and passion to make a difference in the world.
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Political, Policy And Civic Engagement DirectorApano Action Fund Aug 2024 - Present -
Co-Founder & CeoThndrstrm Strategies Aug 2020 - PresentPortland, Oregon, UsLeft my job as Director of Marketing at National Cannabis Industry Association to start a digital marketing and strategic consulting firm with some of my digitally native friends. ThndrStrm Strategies is a digital strategy firm, focused on helping brands and organizations develop and execute an organic digital content strategy that helps them establish a community of potential customers, members or donors. Since we launched in August of 2020, we've served over 130 million impressions across our client's social channels. Some of our past clients include National Organization for the Reform of Marijuana Laws (NORML), Minority Cannabis Business Association (MCBA), and Oregon State Treasurer Tobias Read. -
PresidentMinority Cannabis Business Association Apr 2021 - Feb 2024Washington, Dc, UsAfter serving two years as Vice President of the Board of Directors. I was given the honor and privilege to serve as President of the Board. My focus is helping to build organizational infrastructure to help grow the organization's membership as well as prepare us for an intense couple of years in the social equity policy-making front as federal prohibition comes to an end. -
Vice PresidentMinority Cannabis Business Association Aug 2019 - May 2021Washington, Dc, UsI joined the Minority Cannabis Business Association Board of Director's in August of 2019 and was elected by my fellow board members as Vice-President of the board. At MCBA our mission is to create equal access for cannabis businesses and promote economic empowerment for communities of color by creating policy considerations, social programming, and outreach initiatives to achieve equity for the communities most affected by the war on drugs. -
Founder, Writer & HostCannabis Cmo Jan 2024 - 2024Portland, Or, Us -
Director Of Development And CommunicationsBrown Hope Feb 2022 - Dec 2022Portland, Oregon, UsAs Director of Development and Communications it is my job to be a visionary and effective leader who helps to achieve Brown Hope’s mission to plant and nurture seeds for racial justice and healing. I’m responsible for the strategy and execution of Brown Hope’s development and communications activities, including: managing fundraising planning, managing brand strategy, as well as creating and managing a comprehensive communications plan and content creation strategy. -
Candidate For State Representative (Or-Hd41)Kaliko For Oregon Mar 2022 - May 2022As a first time candidate with zero name ID, without a campaign manager or any paid consultants and only 11 weeks, we managed to secure nearly 30% of the vote (and help drive the largest primary turnout in our district's history) against a sitting Mayor who had been in office for 12 years and previously ran for Congress. 100+ yard signs planted. 1,000+ knocked doors. 5,000+ pieces of literature distributed by lit drops. 30,000+ pieces of direct mail. 40,000 views on our campaign ad.
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Director Of MarketingNational Cannabis Industry Association Feb 2020 - Aug 2020Washington, D.C., Washington, D.C., UsAs Director of Marketing, I lead our digital-first marketing strategy. I also oversee our multi-talented marketing and communications teams. Together we collaborate with departments across the organization to produce high-quality, valuable content that our members can use to stay up to date in the rapidly evolving cannabis industry. -
Head Of GrowthNational Cannabis Industry Association Jan 2019 - Feb 2020Washington, D.C., Washington, D.C., UsAs Head of Growth, I manage a talented team in charge of sales, marketing, business development, partnerships and strategy for the National Cannabis Industry Association (NCIA). NCIA is the longest running and most effective trade association for the cannabis industry, representing nearly 2,000 member businesses across the country. My role is to oversee organizational alignment as it relates to growing the NCIA brand in terms of memberships and helping to increase revenue generation so that our industryʻs voice becomes more powerful in Washington D.C. -
Business Development OfficerNational Cannabis Industry Association Sep 2017 - Jan 2019Washington, D.C., Washington, D.C., Us -
Strategic Partnerships Manager, Brand StrategyGlobal Strategic Management Institute Apr 2017 - Sep 2017San Diego, Ca, UsGSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought- leaders, speakers and practitioners. GSMI’s annual events have reached 90% of the Fortune 500 companies, in over 50 countries, and cover topics that today’s leaders find most challenging and inspiring.My role was to develop and manage relationships with potential promotional partners that would help us us grow the events. I also produced written content for our blog and recorded podcasts with event speakers which served as lead generation tools for potential delegate sales. -
Brand StrategistCannabisradio.Com Feb 2016 - Apr 2017Scottsdale, Arizona, UsCannabisRadio - the world’s largest online radio and podcast network focused entirely on the Cannabis Industry - is the premier destination for enthusiasts and CannaBiz leaders to learn what's going on in this quickly evolving industry. My role at CannabisRadio was to educate the marketplace about audio content (podcasts) as a potential inbound marketing tool and to position our company as an unrivaled content production and distribution channel w/ exclusive partnerships with Apple & iHeartRadio.Special accomplishments: - Brought several new shows onto the network- Secured strategic partnership with the National Cannabis Industry Association to produce their official podcast.- Instrumental in putting together and executing an 8+hr live simulcast of the 2016 election (legalization in California) that had a combined reach of over 1 million. -
Director Of Sales And MarketingThe Weed Blog Feb 2015 - Dec 2015Portland, UsStarted in my friendsʻ living room in 2010, The Weed Blog became the most trafficked marijuana website in the U.S. with over 6 million page views per month (eclipsing Weedmaps, Leafly, High Times, etc).I was brought on board to start to generate consistent revenue through digital advertising.Responsibilities Included: -Built out entire sales process, and team-Handled all inbound and outbound sales leads-Negotiated dozens of strategic partnerships and represented TWB at all industry trade shows-Managed all social accounts (FB, Twitter, IG, Periscope, Snapchat)Special Accomplishments:-Took company from zero to $100,000+ in revenue in less than 10 months -
Communications DirectorPortland Norml Feb 2015 - Sep 2015Helped form local Portland chapter of the National Organization for the Reform of Marijuana Laws (NORML), I served as the first Communications Director.Responsibilities Included:-Running social media channels, -Pushing press releases out to media contacts-Occasionally doing on-camera interviews. -Organizing monthly membership meetings-Securing partners and sponsors for eventsSpecial Accomplishments:-Managed to have a nationally trending hashtag on Twitter with our #BurnsideBurn celebration of Oregon's legalization on July 1st, 2015. You can find a link to a Wikipedia page about the event here: https://en.wikipedia.org/wiki/Burnside_Burn
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Owner / Executive DirectorBrightside Jul 2013 - Apr 2014Responsibilities Included:-Crafted business plan and successfully opened prominent medical cannabis dispensary in SE Portland-Directed and organized full-scale build-out to renovate retail space-Hired and managed 10 employees; -Managed operating responsibilities including payroll, scheduling, inventory, security, marketing/social media outreach, and state compliance
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Co-DirectorOregonians For Law Reform Sep 2012 - Jan 2013Founder and Co-Director of independent political action committee called Oregonians for Law Reform. We raised $10,000+ in support of the Measure 80 campaign, to end adult marijuana prohibition.Responsibilities Included: -Fundraised over $10,000.00 in one month from small grassroots donors-Drafted press releases, ran social media campaign-Collaborated with progressive blog Firedoglake on phone-banking campaign in support of Measure 80-Spearheaded targeted marketing ad campaign that included multiple billboards in Portland, distribution of thousands of leaflets and lawn signs; organized sign-waving events
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ProducerThe Russ Belville Show May 2012 - Sep 2012-Primary function was booking guests for a daily talk radio show dealing with all marijuana related topics, including; politics, culture, cultivation, and entertainment.-Screened, scheduled, and booked dozens of celebrities, academics, business persons, lawyers, and politicians for on-air interviews for the show
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Media CoordinatorNorml Jun 2011 - May 2012Washington, District Of Columbia, UsResponsibilities Included:-Screened, scheduled, and booked dozens of celebrities, academics, business persons, lawyers, and politicians for on-air interviews for the show-In charge of maintaining an active social media presence for NORML's live daily podcast. -
InternNorml Feb 2011 - Jun 2011Washington, District Of Columbia, Us-Catalogued all correspondence between NORML chapter members throughout the country and members of Congress for the NORML website-Blogged about topical cannabis news stories and ran social media for the NORML Network.
Kaliko Castille Education Details
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Western Oregon UniversityPolitical Science And Government -
Milwaukie High SchoolDiploma
Frequently Asked Questions about Kaliko Castille
What company does Kaliko Castille work for?
Kaliko Castille works for Apano Action Fund
What is Kaliko Castille's role at the current company?
Kaliko Castille's current role is Marketing + Political Strategist|Author & Podcaster|Fmr. MCBA President.
What schools did Kaliko Castille attend?
Kaliko Castille attended Western Oregon University, Milwaukie High School.
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