Kalila Grant Email & Phone Number

Oak Park, Illinois, United States

Chicago, Illinois, United States

• Analyzed quantitative and qualitative data weekly using secondary research methods to identify consumer trends, providing actionable insights that inform strategic recommendations• Created and presented a brief using culturally relevant insights to tell an engaging story to clients and internal teams, ensuring strategic alignment throughout projects

• Led social media strategy for 3 clients, overseeing brainstorming sessions, content drafting, and scheduling to cultivate a holistic brand identity across all platforms, fostering increased brand awareness and engagement.• Executed five data-driven social media strategies by conducting market research on consumer trends and providing valuable insights to enhance the client’s social media presence, resulting in a 33.7% Facebook follower increase for a key client.• Evaluated social media analytics using Meta Business Suite to create a comprehensive bi-weekly report, providing strategic recommendations that enhanced social performance

Lansing, Michigan, United States

• Oversaw LinkedIn operations by crafting bi-weekly newsletters and using data analytics to enhance brand visibility, resulting in a 162% increase in followers and a 21% increase in unique visitors in 4 months• Co-led a team of 12 in designing and implementing 8-10 weekly social media posts across 3 social media channels, using content calendars to ensure clarity and alignment through all projects• Developed partnership outreach strategies by designing pitch guides to encourage long-term relationships with influencers and alumni

East Lansing, Michigan, United States

• Mastered front office operations by managing phone and email communications, performing data entries, and promptly resolving guest issues, resulting in enhanced guest satisfaction and reduced average reservation times to 5 mintues• Maintained guest accounts with precision by scheduling reservations and overseeing billing transactions, ensuring smooth billing processes for the accounting department and accurate business operations• Delivered exceptional guest service by catering to guest-specific needs and providing personalized food and entertainment recommendations, exceeding guest expectations upon delivery

New York, New York, United States

• Created content and wrote copy daily across 4 social media platforms ensuring a cohesive brand identity, which resulted in an 18.1% increase in engagement on Instagram • Conducted market trend research in the lifestyle and home care industry by identifying trending hashtags on Instagram and TikTok to inform growth strategies and deliver on KPIs• Networked with 50+ existing and potential customers daily by engaging with their social media accounts to spread brand awareness and strengthen consumer relationships• Collaborated with the marketing team to plan and execute compelling content for the Up, Up and Away social media campaign, which improved my audience segmentation skills• Researched and implemented 4-5 social media strategies bi-weekly using expert insights, which resulted in the growth of the company’s social media presence

Okemos, Michigan, United States

• Repositioned 100+ units of merchandise daily using a visual merchandising guide to increase customer engagement with merchandise • Collaborated with sales team and managers to manage inventory in order to reach point of sale• Set and relocated fixtures and merchandise daily to retain customer stimulation for new and existing inventory • Ensured accurate signage for store promotions and events by conducting weekly markdown audits • Arranged clothing to highlight the versatility of items to entice customers to purchase multiple pieces

Okemos, Michigan, United States

Achieved a throughput of 15-25 meals served to guests in a 20 minute period within a fast-paced environment • Ensured store cleanliness surrounding the lobby and cash register to uphold company standards• Maintained COVID-19 compliance by assuring food safety in order to create an enjoyable eatingenvironment• Managed cash and debit transactions using the Aloha POS system to accurately report store salesand inventory• Quickly resolved customer issues in order to maintain and improve customer satisfaction

Bloomfield Hills, Michigan, United States

• Gathered and analyzed the fluctuation of sales data to present to management in order to improve sales of low-performing divisions• Retrieved and distributed 50+ new products daily to maintain consistent store variety for guest• Distributed merchandise that was in alignment with social and cultural events to accurately communicate Target’s values to guest• Saved the sale by informing customers of various delivery modalities to meet customers' unique needs

Troy, Michigan, United States

• Educated 50+ customers daily on store promotions and membership opportunities to increase brand loyalty using soft sell techniques • Created cohesive outfits aligned with the Hollister brand using ROGBIV and style grouping to increase the sale of multiple products• Foresaw the needs of customers by observing consumer behavior, understanding customer needs, providing thoughtful solutions, and exceeded expectations upon delivery

Bachelor Of Arts - Ba, Marketing

Activities and Societies: Member of NRG Dance (2024) Assistant Director of Social Media for VIM magazine (2023-2024) Choreographer.

Advertising And Public Relations

• Studied advertising and PR content, earning a 4.0 in all courses • Balanced coursework, weekend travel, and internship responsibilities.

High School Diploma, Performing Arts-Dance