Kali Watkins Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City , Utah, Us

•Responsible for the successful implementation, management, and daily operation of demand generation initiatives•Architected CRM (HubSpot) solutions to automate inbound and outbound sales activity and lead flow•Built and executed multi-channel campaigns to identify, nurture, and convert leads in target markets•Supported and trained the BDR team for effective demand generation strategy execution•Built material for the sales team to use in conversations with prospects and customers•Created internal materials to educate and inform various teams on customer use cases, competitive intelligence, and product enhancements/releases•Organized sales enablement sessions for the field sales team•Created external content including blog posts, social posts and emails that drove top-of-funnel engagement •Conducted SEO research to identify valuable search terms, trends and implemented a comprehensive keyword strategy for content optimization•Assisted in creating a GTM strategy for EMEA markets•Managed partner and vendor relationships•Compiled bi-weekly KPI reports to inform executive leadership

Salt Lake City , Utah, Us

•Sales pipeline development•Found new prospects, performed discovery calls, qualified outbound leads and set up demos for AEs•Developed and tested outbound prospecting campaigns•Collaborated with the Marketing and Customer Success teams to build cross-functional sales processes•Created content and launched automated drip marketing campaigns to feed the sales funnel

Salt Lake City , Utah, Us

• Created and managed content for multiple social media accounts and platforms resulting in a 157% increase in accounts reached and a 62% increase in organic engagement• Wrote copy and curated content for monthly marketing newsletter distributed to 7,300 subscribers • Utilized Weave software to manage conversations with customers and prospects • Assisted in managing patient data and office operations

Dallas, Tx, Us

• Brainstormed, planned, and proposed a low-tech, low-cost system to maintain over 1,000 supplier and contractor relationships • Created a training package to maintain and audit the system quarterly • Utilized Agile project management

Salt Lake City, Utah, Us

• Managed FTMBA prospective applicant pipeline by processing applications through various systems such as Salesforce, Box, and Apply Yourself• Created and managed Salesforce CRM processes to ensure successful recruitment, interviewing, retention, and onboarding of 200 candidates• Planned and managed annual Immersion Series event for the Fall 2021 cohort of 50 students using project management tool, Todoist• Enhanced interpersonal, communication, and problem-solving skills in a professional environment

Salt Lake City, Utah, Us

• Assisted Dr. Sue Sundar with instruction in an operations management course• Held regular meetings and office hours with students to enhance student understanding and conceptualization of difficult course content• Collaborated with Dr. Sundar to maximize student learning potential and strategize class management

Park City, Ut, Us

• Crafted marketing materials and spearheaded marketing initiatives to increase brandrecognition and generate interest among local entrepreneurs• Assisted in Angel Investment pitch meetings